YouTube Videos and Length’s Influence on Their Quality

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Introduction

In recent years, video streaming as a way of personal expression and interaction with the audience is becoming increasingly widespread. According to Bytyçi, video content will dominate the media space, and in the foreseeable future, it will occupy 85% of the global Internet traffic (2). As YouTube provides an international platform for video sharing, a substantial number of individuals create personal channels, loaded with content. High-quality videos represent the talent of their creator and his personal identity, trigger emotions, educate, and deliver significant messages to the audience. In this work, the most compelling sketches – the video from Lisa Koshy’s YouTube channel (2019) and Simon’s Cat episode (2008) – and its length’s influence on viewers’ impression will be analyzed.

Main body

The length of a sketch directly depends on its storyline and included concept; if a video’s idea is utterly expressed, the length is optional. Liza Koshy’s humorous video is considered highly captivating as her banana bread’s cooking process is combined with additional elements and the author’s remarks. Although, the sketch quality, related to the length of this video, depends on people’s viewing purpose. For instance, individuals who search for recipes may be dissatisfied with length, as the video contains additional elements and the absence of essential information concerning cooking. Meanwhile, viewers, attracted by Koshy’s charisma, may prefer her longstanding sketches.

Conclusion

The represented video of Simon’s Cat is an episode from the series of pictured comic sketches about a cat and its owner. The humorous component of the video consists of a combination of a cat’s animal behavior with human activities. Every episode lasts for several minutes, although this time limitation does not spoil the sketch’s quality; this length makes the film sharper as the concept of humor is revealed in a limited time scale.

Works Cited

  1. Bytyçi, Rinor. “Understanding the Effectiveness of Video Ads: A Measurement Study.” ResearchGate, 2014.
  2. .” YouTube, uploaded by Simon’s Cat, 2008. Web.
  3. .” YouTube, uploaded by Liza Koshy Too, 2019. Web.
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