“The Mother’s Daughter” Video Clip Analysis

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Introduction

American singer, songwriter, and actress Miley Cyrus in the summer of 2019 presented the video for the song Mother’s Daughter on YouTube. The thoughts that the singer will broadcast in the video sound at the very beginning when the girl says that every woman is a rebellion and uprising (Cyrus 00:00:02). The central question of the video is to reflect the struggle for the rights of the feminist community, faith in oneself, and freedom of choice. This is easy to confirm with the lines “I came back to get me some” and “back up, boy,” in which Miley openly declares the power of women (Cyrus 00:02:24 – 00:02:51). With the multiple scenes alternating in the clip, the singer opposes the objectification of the female body and physiological processes. However, Cyrus does not show her thoughts alone – other figures also appear in the video: models, dancers, transgender people, and Miley’s mother.

The initial viewing of the video evokes mixed feelings: it is a scandalous and provocative video, which, however, expresses the right ideas.

Main body

In the video, some viewers may see nothing but offensive words and obscene vocabulary in every sentence. The singer directly says, “don’t f**k with my freedom” (Cyrus 00:00:38). Behind such expressions, Cyrus hides the pain and courage of millions of women oppressed by men around the world. The Miley video is full of powerful political messages about rights in all body shapes, gender at birth, skin color, and social status. This diversity was not introduced by the director fortuitously, and it underscores modern trends of tolerance. To make Mother’s Daughter more provocative, Miley is wearing a tight red latex jumpsuit, either characterizing anxiety and fear or forcing a natural menstrual cycle.

Conclusion

The Mother’s Daughter is exceptionally far from entertaining videos, the purpose of which is to give the viewer emotional peace of mind. The text of the song shows the strong woman, independent of the partner’s decisions, which is confirmed by the phrase, “oh my God, she got the power” (Cyrus 00:00:27). The director of the video, Alexandre Moors, makes the audience cheer up, reminding them of the essential problem for the whole world. In light of the socio-political changes that are taking place even in the most conservative countries, the video came out at an extremely opportune time. The video clip, despite its boldness, received approval from the audience, which is evident from the analysis of comments and YouTube metrics.

Work Cited

. YouTube, uploaded by Miley Cyrus. 2019. Web.

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