The Two Advertisements for Medical Personnel

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An advertisement is any written, spoken media strategy used for marketing a good, goods, vacant post or availability of human labor. It can include a person, people or a company marketing itself, its good, goods or both. The internet is the most common and comparatively cheaper form of marketing besides its appeal to a larger population and flexibility. Advertisements demand particular attention since they need to communicate the information clearly, attractively and effectively. Job advertisements are designed and meant to attract the attention of the potential candidates for a given job. In consideration of the two advertisements for medical personnel, I find the two adverts standard and exemplary representative of the ideal job advertisement. (Lin, Y. 2004).

The two advertisements have attractively and effectively used bold, legible and precise title which attracts the attention of the readers instantly. This is a great selling point of any advertisement because it is the first thing a reader reaches attracts the readers interest and to proceed to the content of the advertisement. The advertisement has used good selection of key words in the title and the body for effective communication and precision to the point in relaying the objective of the advert. (CollegeRecruiter.com 2007)

The advert is equally indicated the target audience and ensured it avoids ambiguity and excessive and meaningless use of words. A standard advertisement contains the following features: The title, location, date, location, objective, requirements, contacts and even scales of payment which the two advertisements contained. The advertisements writing are clear and good font is used to catch the attention of the readers. The advertisements have provided detailed information on the main body and it ensures that the readers get full information including: objective, location,dates,target group, advertisement, ideal characteristics and key competencies and requirements of the position, contacts and the responsibilities that go with the position at stake. (Management Tools and Tips (2006)

The advertisement is very polite, salutative and sincere and uses the design principles including unity, contrast, hierarchy, dominace, scale and abstraction. The advertisement also shows the willingness of the employer to help in the processing of any documents that may be required for the job. The advertisement has also used a key marketing tool, the internet which is comparatively cheap and reaches many people over s short period of time and could be printed in case one needs a hard copy. These two advertisements followed a number of guidelines for effective advertisement. They also used two different designs in the presentation of the advertisement. (Hastings, R. R. 2006).

The advertisements indicate the employer’s appreciation for the readers attempt at reading and showing interest in the job which really is encouraging to a reader and makes one feel a sense of commitment and respect on the part of the employer. The advertisement has kept the advertising code of ethics by not using any offensive and suggestive literature on its marketing and has strived to provide enough information for the consumers. They are original, impactful and effective and avoided the increasing noise in multi-media advertisements for web advertisement. (Canadian Press, 2008)

Even though the advertisement has tried to highlight key issues and content of advertisement, both however are misleading on key issues including salaries, benefits and living conditions of these jobs. This has continued to be a thorny issue in advertisement. (Health, U.K, 2000).

However the advertisements were not perfect due to lack of space utility and color harmonization besides lack of imagery in the designs. (Alex White, 2003)

References

Canadian Press, 2008. Nurses to boycott “demeaning” Virgin Mobile ads. Web.

CollegeRecruiter.com (2007). How to write effective job posting ads. Web.

Hastings, R. R. 2006. Plan To Include Women, Minorities in Top Roles. HR Magazine 51 (10), 30.

Health, U.K, 2000. Nursing advert “misleading” Web.

Lin, Y. 2004. How to Hire Employees Effectively. Management Research News 27 (4/5), 108.4.

Management Tools and Tips (2006). How to write a job advertisement. Web.

Wagner, W. F. 2000. June. Web.

White A, 2003. Design Function and Typography. Web.

Sample Advertisements

Wanted: A home nursing maid
Ad ID: 96080290
Visits: 31
Location: Singapore
Date Listed: 26/12/2008
Hi, I am looking for a nursing maid to take care of my granduncle who is 94 years old. We already have a maid, so that cooking and housekeeping is not expected from the new maid.

Elder care experience is a must. Preferably with nursing background. Should be fluent in English.

Required immediately. Salary: S$ 350 – S$ 400 Per month.

Please contact: Jyothi – 98605317

Nurses Immigration and Free Placements

Employment | health / medicine | oferta | empresa | Friday, 21 November 2008

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3 years Nursing Diploma or a Nursing Degree
Minimum one year of Nursing Experience

We will assist you to pursue great career opportunity and work in prestigious Hospitals of Canada. So let’s not waste any time, please visit our website at www.Nurses2Canada.net or email us at [email protected] Or call us 001 613 800 0471 Many Thanks www.Nurses2Canada.net

Posted by: victor

Zone: CANADA

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The Two Advertisements for Medical Personnel

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