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Description of a Shipping Company
ZIM70 has been functioning on the market since 1945, and it offers cargo services while focusing on South Atlantic, West Coast, Mid-West, North Atlantic, and the Gulf areas of operations (Zim70, 2016). The shipping organization has its headquarters in Norfolk, VA (Zim70, 2016). It could be said that the company’s priority is to provide the clients with reliable services for its while utilizing individual approaches and building trusting relationships (Zim70, 2016). Additionally, the organization practices weekly shipping to all destinations of the company’s operations (Zim70, 2016). In turn, the enterprise is a complex mechanism, which implies the necessity to improve communication within the corporation.
The primary goal of the proposal is to determine the relevant training program for the shipping company, which will increase awareness of using Outlook while accessing it by Office 365 for Business. The development of these skills will contribute to the minimization of confusion, which is related to email access and retrieval. Firstly, the evaluation of the possible stakeholders is provided while offering an analysis of each group and the assessment of the goal setting. In the end, the need for systematic training is highlighted based on the findings of the research.
Possible stakeholders
In this instance, the formation of the list of stakeholders will determine the success of the project as it will assist in defining the relevant approaches to the development of the training program (Verzuh, 2015). In this instance, attention has to be paid to the internal stakeholders, as the training will be focused on the enhancement of the organizational operations (Morris & Pinto, 2010). It could be said that the potential list of the internal stakeholders might include various groups of employees, general management, heads of the departments, top management, the board of directors, and shareholders. It remains apparent that the training of the mail utilization will be provided to the internal stakeholders to enhance communication with the core components of the company.
Nonetheless, the external stakeholders also have to be taken into account, as the analysis of this group contributes to the establishment of an understanding of the overall image of the company’s position in the market (Bolan & Cullin, 2007). In the context of the selected enterprise, they include competitors, suppliers, vendors, clients, and other external forces. It remains evident that the training will be focused on the internal stakeholders, as they define the company’s competitiveness. In turn, the general training sessions will be provided to the external participants.
Training Plan for Each Stakeholder Group
Firstly, the gap analysis implies the comparison of the current situation with the desired outcomes, and it assists in the understanding of the areas of the necessary improvement (Weilgelt, 2011). In this instance, the employees lack sufficient knowledge currently, and they have not mastered the skills of using Outlook via Office 365 for Business. The primary intention of the training is to improve the level of awareness and advance the quality of the interactions between the same and different levels of subordination. In turn, the instructional goal is the ability to use Outlook for communication via Office 365 actively.
Additionally, the measurable objectives have to be established to assess the success of the organization (Phillips & Phillips, 2008). In this case, the employees have to be able to reply to the messages of the clients within two hours, compose the messages by using Office 365 within two minutes (only technical side is considered), and the improvement of the quality of interaction with the colleagues and management.
Similar training will be provided for general management, heads of the departments, and top management. Currently, different levels of managers have a clear understanding of the outlook due to its high application for the interactions with dissimilar organizational units. Nonetheless, Office 365 remains a novelty and has a slightly different interface. Consequently, the presence of this matter creates confusion and has to be eliminated. The primary goal is to improve the understanding of using Outlook via Office 365 for Business. The objectives will include the expansion of the knowledge about the functions of Outlook, the ability to compose the message within two minutes, and the skill of navigation in the Outlook’s interface.
It could be said that the understanding of the utilization of Outlook has to be offered to the external stakeholders (clients, vendors, and suppliers), as they are essential components of the sufficient functioning of the business.
Nonetheless, the training will be held voluntarily, as it cannot be enforced on the external actors of the market. It is apparent that these groups of stakeholders have a general understanding of Outlook, but the novelty of the interface of the software might be the primary source of misconceptions. The minimization of these drawbacks will be the desired goal of the training. In this instance, the objectives can be defined as the ability to navigate freely by using Office 365, decrease the amount of time required to compose the message, and the capability to find the relevant information by using Outlook successfully.
In the end, the training will take place with the help of the online seminars to minimize the costs of the application. Nonetheless, online assistance will be available while completing the tasks. It could be said that the participants of the conferences will be able to watch the sessions at one’s convenience, as the videos will be recorded. In this case, the qualitative and quantitative KPIs will be determined to evaluate the learning outcomes and define the success of the training (Lavy, Garcia, & Dixit, 2014). Lastly, the training will be delivered once a week for two weeks, and the tasks and assignments will be completed individually. At the end of the instructional unit, the short exams will be conducted to measure compliance with the established KPIs.
Conclusion: Necessity of Systematic Training
In the end, the presented analysis of the stakeholders revealed that the training related to the usage of Outlook would enhance organizational performance. In turn, the learning of the potential ways of the application of the technology for learning will improve the quality and rapidness of interactions within the firm (Gottschalk, 2007). Additionally, systematic training contributes to the efficient monitoring of the company’s performance and helps establish KPIs to monitor the possibility of the achievement of the goals.
Furthermore, the application of the scheduled training system will improve the order in the organization as all of the features tend to comply with the flow of the events within the business entity. Lastly, the development of the training with the external stakeholders will assist in the cultivation of the trusting relationships within the company since the external actors will understand the capability and essence of the appreciation of the relationships between them.
References
Bolan, K., & Cullin, R. (2007). Technology made simple: An improvement guide to small and medium libraries. Chicago, IL: American Library Association. Web.
Gottschalk, P. (2007). Business dynamics in information technology. Hershey, PA: Idea Group Publishing. Web.
Lavy, S., Garcia, J., & Dixit, M. (2014). KPIs for faculty’s performance assessment, part II: Identification of variables and deriving expressions for core indicators. Facilities, 32(5/6), 275-294. Web.
Morris, P., & Pinto, J. (2010). The Wiley guide to project, program, and portfolio management. Hoboken, NJ: John Wiley & Sons, Inc. Web.
Phillips, J., & Phillips, P. (2008). Beyond learning objectives: Develop measurable objectives that link to the bottom line. Alexandria, VA: ASTD Press. Web.
Verzuh, E. (2015). The fast forward MBA in project management. Hoboken, NJ: John Wiley & Sons, Inc. Web.
Weilgelt, J. (2011). Another Gap analysis. Journal of Surgical Education, 68(4), 255. Web.
Zim70: USA: Cargo shipping services. (2016). Web.
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