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There is no use denying the fact that nowadays the world and society evolves rapidly. That is why, the main approaches towards the economy and marketing also change, obtaining new features. Aftermath of the world financial crisis influence the traditional approach to the sphere of marketing greatly and nowadays new and alternative ways to develop a company is being found.
Under these conditions, Saudi Arabia, traditionally being taken as the dependent on the petroleum-based economy, starts to make some steps in order to diversify away and find some other powerful sources of incomes for the budget. That is why, the shift towards a small business can be observed even there.
Nowadays, rather orthodox Saudi Arabia goes through a great number of various significant process which are able to change the character of its economy and obtain independence from the oil extraction industry (“Saudi Arabia – Marketing and Sales Strategy” para. 3).
With this in mind, it becomes possible to suggest the idea that the consumer perception about the alteration of some traditional patterns and increase of the role of franchise business in Saudi Arabia could be investigated in order to determine the attitude of people towards this shift and state whether it faces some significant problems or not.
Additionally, the main concepts of the notion of Marketing Mix could also be applied to the situation in Saudi Arabia. The alteration of some traditional patterns peculiar to the economy of a state means also the change of the categories which comprise the given marketing tool.
Thus, it is obvious that under modern conditions, such categories as product, price, promotion and distribution obtain new meaning under the influence of a great number of external factors. That is why, it is also vital to take into account the idea that the consumer perception could be affected by the set of factors that promote a certain development of the situation peculiar to Saudi Arabia.
Objective of the study
With this in mind, having outlined the main tendencies peculiar to the economy of Saudi Arabia nowadays, it is possible to outline the main objectives and goals of the given study.
Thus, the evaluation of the consumer perception about alteration in marketing mix and analysis of the franchise business and its peculiarities in Saudi Arabia could be taken as the main goals of the given paper. Moreover, four categories which comprise the Market Mix should also be analyzed. They are product, price, promotion, distribution. Additionally, the following hypothesis will be used
H1. The changes in the attitude towards franchises could be observed due to the main tendencies on the world market.
H2. Market Mixs alteration influences the change of the consumer perception.
Methodology
Taking into account the main aim of the given paper, it is possible to say that the survey which main aim is to collect the data connected with the attitude towards the shift of priorities towards the small business and franchising should be conducted. SPSS tool will be used to process and analyze the data.
Conclusion
Thus, it is possible to say that conclusion of the given paper will provide the final thought connected with the consumer perception about the Market Mix and the issue of franchising in Saudi Arabia. Moreover, the modern tendencies peculiar to the economy of the given state will also be outlined and analyzed.
Timetable
Works Cited
Saudi Arabia – Marketing and Sales Strategy. n.d. Web. <http://the-saudi.net/business-center/marketing_and_sales_strategy.htm>
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