U.S. Seal MFG Exhibiting at the WEFTEC Trade Show

NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.

NB: All your data is kept safe from the public.

Table of Contents

Introduction
Trade fair in Tel Aviv
Trade fair in Amsterdam
Trade fair in Munich
Advantages of participation
Conclusion
Reference list

Introduction

USS is a company that was taken over by John Crane which is now the parent company. The company grew from 2.5 million to the current 5.5 million with a run rate of 7.6 million. USS deals with the aftermarket and it operates separately from Crane.

USS’s exhibited at 3 shows in the year 2006. Currently, the company exhibits at over 10 different trade shows located within the US only. It is therefore imperative for the company to globalize its operations so that it can venture into the international market. Exploration of the international arena through participating in exhibitions will market the company’s products.

The company is bound to be successful through globalization because it manufactures products that are needed in the entire world. The issues of environmental management and utility of natural resources has gained wide recognition in the whole world following the events of global warming.

Resources utility is also an important phenomenon in the contemporary world. Since USS is involved in manufacturing equipment that are concerned with the technological environmental and resource utility, the company can gain its market shares thereby increasing the volume of sales of the products.

In countries such as Israel, pumps are needed to move water from one area to another since the entire country has localized water resources. Other equipment such as vacuums can be used for cleaning thereby improving the environmental management quality.

Trade fair in Tel Aviv

The Tel Aviv trade show will take place between 15^th and 17^th of November 2011. The organizers are expecting more than 35 exhibitors. More than 20,000 visitors are expected to attend the exhibition that will be held in an a total area of 7,000 square Meters. Hotels in Tel Aviv are generally average in terms of prizes.

There are several 5 star hotels present in the city of Tel Aviv. Some of them include Sadot hotel, Best Western Regency Suites, Artplus Hotel, Melody Hotel, Cinema Hotel, Center Chick Hotel, Dan Tel Aviv Hotel, Hotel Montefiore, Crown Plaza Tel Aviv City Center, City Hotel Tel Aviv, Intercontinental David Tel Aviv, Vital Hotel and Towers, Lusky Suites Hotel and Isrotel tower hotel.

The above hotels are a few of the top hotels in the city of Tel Aviv. Most of these hotels are actually most appropriate for business visits. The average price per night ranges from USD$150 to USD$800 depending on the type of services one wants in the hotel facility. One of the cheapest hotels is Leonardo City Tower Hotel whose prize is $158 per night per person.

The most expensive hotel in the city, with some of the best facilities, apparently, is the Alexander Suites Hotel. The price per night is up to USD 750. This hotel is actually ranked number 17 for business in Tel Aviv (tripadvisor 2011). This exhibition will feature local and international companies that will showcase the newest developments.

The exhibition will also showcase new innovation in creating new water resources and water quality enhancement. Most of the competitors of the organization will also showcase waste water reclamation facilities, how to control or cope with hazards to the ecology, and also new and alternative sources of energy. Airfares from Newark to Tel Aviv range from USD1093 to USD1153 depending on the airline being used.

The cost of transporting goods from Newark to Tel Aviv is also varied depending on the customs charges per unit and the prizes of the shipping company. Thus, before transporting any goods, the organization has to clear with the customs offices. Air fares for freight to Tel Aviv are charged at an average of £3.0 per kg (Tripadvisor2011).

The market in Israel is controlled partly by the government and partly by the private sector. There are numerous opportunities for USS to display its products in this trade fair because USS manufactures accessories for many mechanical facilities. Also, taking into consideration the fact that USS has experienced technical staff, USS will benefit by selling pumps and accessories that can be helpful in the water industry.

Some of the most marketable products include jet pumps and gear box seals. It is also important to note that USS may need a new booth for the international trade fair because it needs to be more specific and more diverse in this trade fair.

Trade fair in Amsterdam

The upcoming trade exhibition in Amsterdam will happen at the RAI international exhibition and Congress center, between 1^st and 4^th of November in 2011. This event occurs twice a year and it incorporates various people and organizations from different professional backgrounds. The main theme in this eventful exhibition is concerned with environmental issues, and more specifically water treatment.

This show is actually a technological paradigm in processing and in water consumption. It also focuses on sewage treatment in the city of Amsterdam. This program also offers extensive analyses of modern and contemporary innovations in the field of water treatment and transportation. The analyses also cover innovations in the areas of storage and automation.

The project will take place for a period of 3 days. USS will require a stand in this trade fair. It is quite fortunate that there are a number of organizations that are engaged in the business of making stands in this particular trade fair. Such organizations include Expojamar, Instadama, Noe Group and O.F.F. among others. There are also a number of companies that offer hostess services for events.

Such companies include Motivity Global, MCR Service, Fairworld, Lluisa Llull Events, Aurix Events, and Agencia Vassari Eventos. There are also a number of recommended hotels in the Amsterdam trade fair through out the period of the exhibition. Some of these hotels include Hotel Madanis, The Urban Suites.com, Hotel Auditorium De Madrid, and Hotel Eurostars Madrid Tower, among others.

The average price per night ranges from €100 to €150, per person. In the Eurostars Madrid Tower Hotel, the price per person per night is €135. The hotel bookings are usually done online on their websites. The air transport ranges from $878 to $892 depending on the airline. Thus air Canada charges are $878 for a round trip.

It is also important to note that USS has to clear with the customs department before transporting goods for the exhibition. The cost of transporting goods from Newark to Amsterdam ranges from €7.00, per kg, for a luggage of up to 45 kg. The most marketable USS products in this exhibition will actually be pumps since the event is mainly for environmental conservation and water management and treatment Environmental (expert.com 2011).

Trade fair in Munich

In Munich, the international trade fair for water, sewerage, refuse and recycling, was held on 7^th to 11^th of May, 2011. This event occurs after every two years. It was mainly attended by professional visitors only. The motto of the exhibition was ‘new perspectives for the environment.’ The international exhibitors presented their new innovations for a sustainable use of resources.

This event also hosted a number of international exhibitors who presented their new developments in terms of technology for both the industrialized nations and the developing nations. The main industrial sectors include the environment, recycling, sewage and the technology that relates to these industries.

This event would be helpful for USS to showcase its products because the organization directly deals with such products that are related to sewerage, water treatment and recycling technological facilities. The hotels present in Munich include Landhotel Martinshof Neue Messe, Hotel Prinzregent an Der Messe, Hotel Graf Lehndorff, NH Munchen Dornach, 4mex Hotel & Living, and Innside by Melia Munchen Neuemesse.

Their prizes range from 150 Euros to 300 Euros depending on the hotel facilities and the taste and preference of an individual. Air fares from Newark to Munich range from $654 to $823 depending on the airline. The Munich trade fair center has a total of 17 spacious halls with a total of 18000 square meters.

The outdoor exhibition covers a total area of 360000 square meters. This venue is owned and managed by the Munich trade fairs international group, one of the world’s leading organizers of trade fairs. The market in Germany is mainly controlled by the private sector, with some assimilation of government forces.

Advantages of participation

Participating in trade fairs is one of the ways in which a company can showcase its products as a way of marketing them. This is one of the most effective strategies of marketing new products in a new market. Exhibitions also offer rare opportunities for the business organization to make a great first impression.

This is why, according to recent studies, most of the attendees in any given exhibition are either consumers who directly buy the products or proprietors who establish contacts with consumers who have a potential for doing business in the near future. Exhibitions can help solve the dilemma of the difference between meeting an organization’s sales goals and falling short, especially during tough economic times.

This is because trade shows give an organization the opportunity to interact more closely with consumers who, by virtue of their attendance, have an interest in the products. It is therefore important to note that those businesses that participate in trade fairs are better off in staying in the market, or selling new products than those that do not participate in trade fairs.

Exhibitions can be a great way in which an organization can get noticed both locally and internationally. This is because there is usually a face to face interaction between the organization and the consumers in trade fairs (Plusstuff 2011).

Conclusion

Exploration of the international arena through participating in exhibitions will market the USS’s products. The company is bound to be successful through globalization because it manufactures products that are needed in the entire world.

The issues of environmental management and utility of natural resources has gained wide recognition in the whole world following the events of global warming. In the Amsterdam event, the company can showcase pump facilities that are used in swimming pool maintenance.

This is also similar with the Munich trade fair that is usually held ones every two years. In the Tel Aviv trade fair, the company’s most marketable products include the machines for pumping water, gear boxes and their accessories. Globalization of the company can therefore help it to venture into the international market and increase its sales volume.

Reference list

Environmental expert.com (2011). Acquatech Amsterdam. Web.

Plusstuff (2011). Trade shows provide many benefits to participating businesses. Web.

Tripadvisor (2011). Tel Aviv hotels. Web.

Click Here To Order Now!