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Business is always driven by change. The manner in which a business responds to change determines its profitability and impact on the market. The best businesses are not concerned about the magnitude of change taking place around them, but the impact of change in their day to day operations.
At FX, change is met with a desire to grow. The company looks to market itself as being the fastest growing and best in terms of profitability. In 2012, the company has set a goal to achieve a 35 percent growth in regards to sales. The standards set by the 2011 fiscal years will be the proving grounds for the sales team in 2012.
One of the major ways through which the company is to achieve this is through improving the sales revenue in the retail banking sector. A team has been founded where the main objective is ensuring that the sales revenue realized from the 2012 fiscal year projects a 35 percent growth when compared to the same revenue in the 2011 fiscal year.
Although the bank is focused on growing all its departments, the sales revenue from the retail banking is unique in the entire process of growth. A growth in the retail banking will be important to the entire bank because this section has been considered the least profitable and least expansive in regards to growth. Other sections of the bank include microfinance, online banking, and the loan department.
All these are considered more profitable than the retail banking. A team of six members has been formulated to deal with the improvement of sales in the retail banking. There are strategies that have been put in place to ensure that the team achieves the maximum benefits from the process.
There are a total of 6 members in the group. The group is divided into two groups the Forex Exchange Investment Consultants (FXIC) and the professional sales team. The FXIC team is composed of 2 members whereas the sales team has four members. Compared to the FXIC team, the duties allocated to the sales team are more involving and more demanding.
Due to this reason, the management is to offer resources and other forms of support with this in mind. The FXIC will be responsible for ensuring that there is follow up in the 20 branches. These will be done through ensuring that there is a weekly training program. The weekly training program will be fashioned in a way that ensures the trainees receive between 40 and 60 hours of training each week.
The training will be backed up by the provision of information on strategy sharing, workflow enhancement, join-call with clients, proactive refers to advisors, and monitoring the business activities in the 20 branches. Whereas the FXIC team will major with the improvement of business through internal processes, the sales team will be focused with the relationship between customers and clients.
The sales team is involved with the customers that are referred to the company by the FXIC team. The responsibility of the sales team will include the provision of information to customers about the different products and services the company has to offer. The company will also be responsible with offering the customers with information about how they can relate to the business.
After the FXIC team is through with introducing the customers to the company, it is the task of the sales team to ensure that the customers have the best experience while relating with the company. Customer retention and loyalty is a responsibility of the sales team. While they are involved in the promotion of customer relations, the sales team will also be responsible for marketing the services on offer by the company.
Do you need this or any other assignment done for you from scratch?
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