People’s Behavior and Cost Benefit Reasoning

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Table of Contents

Cost Benefit Reasoning
How People Make Decisions
How Costs Influence People’s Choices
Reference

Cost Benefit Reasoning

For a very long time, mathematicians have maintained that individuals select actions across the entire financial range, from client choices to judgments about how to utilize their time and following a set of abstract concepts of selection. Alternatively, many psychologists trust that people’s behavior is steered by domain-dependent laws that do not apply to numerous situations. The widely held belief that such norms can only be acquired through self-discovery processes and cannot be explained formally dates back to Piaget.

How People Make Decisions

People always make rational decisions because they can increase their overall well-being. According to the cost-benefit rule of choice, individuals must choose between several actions. Every activity is linked to a series of consequences likely to materialize (Larrick, Morgan & Nisbett, 1990). The significance of every result can be set against the values of the other outputs. The sunk cost concept states that only prospective advantages and expenses should be considered when deciding (Larrick, Morgan & Nisbett, 1990). The opportunity cost theory claims that forgoing the anticipated net advantages of various approaches is a cost of pursuing a particular path of action. Extra costs refer to expenses estimated to have been committed during the project’s suspension but not for a prolonged duration past the indemnity term.

How Costs Influence People’s Choices

Sunk cost influenced my decision in 2019 when I purchased a basketball match ticket worth $16 two months in advance. It started to rain on the day of the contest, and the best player I was hoping to watch got unwell. I lost interest in the game because the star player was not going participate. People can attend the game because they have invested a substantial sum of cash. Opportunity cost impacted my choice years back when I had finished paying my mortgage. Owning a residence is far less expensive than leasing when people contrast the out-of-pocket expenses of dwelling in the house with that of residing in a housing unit (Larrick, Morgan & Nisbett, 1990). When people invest money in a home, they forgo retained earnings, frequently sufficient to compensate for the price gap between buying and leasing a home. The extra cost influenced my choice when I found out that I had lost a ticket for a music concert which I had paid in advance. However, I paid for another ticket because the show’s value was not affected.

Reference

Larrick, R. P., Morgan, J. N., & Nisbett, R. E. (1990). Teaching the use of cost-benefit reasoning in everyday life. Psychological Science, 1(6), 362-370. Web.

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People’s Behavior and Cost Benefit Reasoning

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