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Versace’s slick and seductive creations continue to dazzle the world with an edgy, chic, and opulent look. Flipping the script for the fall 2021 season, the brand introduces its fanbase to a new discussion inside the Versace-verse, monogramming. This season, while making the debut of its new monogram dubbed La Greca, the new range is at par with heritage fashion powerhouse labels such as Louis Vuitton, Goyard, and others in the market a long-time exceeding Versace’s. The event had superstars in attendance like Precious Lee, Irina Shayk, Bella, and Gigi Hadid, highlighting how big the virtual event was.
Watching the Versace fall-winter fashion show video, we get a glimpse of what to expect from the brand throughout the season. The exhibition begins with some well-tailored bags, collars, and gloves with subtle prints. While still mesmerized with the sharply tailored merchandise, the spectacular display turns into a parade of head-to-toe monogrammed styles. The first thing you note about a garment is its colors. For the Versace fall winter 2021 fashion show, a proportion of different colors was used on the accessories and garments. Donatella Versace’s latest La Greca monogram is a rework of the brand’s classic Greek Key emblem, which traditionally goes around Medusa’s head logo.
Versace’s latest monograph, La Greca, is a remake of the classic emblem of the brand, from the Greek mythologies, traditionally around the Medusa head logo. The new and improved symbol now appears on scarves, knits, and coats; it is aptly woven and attached to shiny textured fabrics with complex patterns and engraved into the chunky looking soles of the sneakers that may have looked like they came from the future. The clothes bear the thread with vintage-inspired garments in sweater jackets, disco collars, and futuristic tights in La Greco’s geometric print.
The runway set was the biggest highlight of the night; it was a gigantic multi-story maze that employed a three-dimensional trompe l’oeil design of architecture that uses real-time imagery to create optical illusions in real life. With the camera movements, the audience cannot help but be taken in by the sheer size of the runway set that was innocently painted in gold. The models were strategically positioned within the structure that looked like an uptown apartment that was hosting an elegant gala.
Apart from an outstanding tailoring job, flared pants without forgetting the gowns with layers of light chiffon, for this particular collection, everything else was terrific. The models appeared to perform various stands in different rooms, like fighting over a bag or helping one another prepare for a party in their outfits. The models, just like actors, were responsible for bringing the designs to life (Nast, 2021). Metal, mesh, and leather are some of the material textures frequently mixed together in their designs. Black leather, gleaming golden jewels, bomber jackets, and zippers all make frequent appearances. La Greca’s arrival forges a new direction for Versace, but it does not dismiss the brand’s DNA of smoldering sex appeal and an ungrateful self-sense.
Versace’s new collection was presented with a whole fifty-nine fresh looks to celebrate the line’s stylish heritage label. It is expected that the new brand, La Greca, is expected to go toe to toe with the Barocco V-shaped hardware and the Versace Medusa collections and turn into a symbol that is easily recognizable just like its other two precursors. The label hopes that the new brand will breathe new life into the sales of the collections after the coronavirus global pandemic.
The label owners are hopeful that La Greca will create a new legacy for the brand. For a long time now, Versace’s target audience has been the youth with their values of authenticity and empowerment. The clothes used at the fashion show had a vintage inspiration with a feel of the 70’s vest sweater and disco collars. The only challenge is to translate La Greca into a super brand without having it look more corporate.
Reference
Nast, C. (2021). Fashion Shows: Fashion Week, Runway, Designer Collections. Vogue. Web.
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