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Introduction
The concept of culture is critical for researchers to study nowadays since it plays an increasing role in any country’s and world’s development. Ethnographic and anthropologic studies conducted by cultural researchers incorporate such areas as beliefs, values, practices, social norms, forms of expression and organization, and causes of conflict pertinent to a specific group (Collette & Miller, 2020).
Discussion
Furthermore, these researchers examine language, history, and traditions to understand people’s behavior in various circumstances (Collette & Miller, 2020). Cultural researchers may evaluate a group’s certain unique traits to predict its general response to external events (Collette & Miller, 2020). Scientists usually perform surveys and interviews in large cohorts to collect the data, which is analyzed using qualitative or quantitative methods (Collette & Miller, 2020). Cultural research is often done to understand the dynamics and perception of a particular topic or question that may help improve government policies and boost businesses’ marketing strategies. Information obtained from such studies is helpful for governmental agencies, healthcare institutions, and companies.
Conclusion
Cultural research is crucial because it provides knowledge for people to appreciate each other and delivers data for organizations to calculate individuals’ decisions and behavior. Since the latter is often defined by cultural background, having information about how specific groups respond, for instance, to the rise of prices or legislative changes can help governments and companies make more favorable decisions. Moreover, cultural studies are crucial to eliminating biases that may exist about some groups because prejudices appear from a lack of knowledge and understanding (Collette & Miller, 2020). Overall, this type of research not only helps embrace a culture’s history, language, and customs but also allows one to develop an insight into the influence of cultural differences on people’s behavior and decisions.
Reference
Collette, T. L., & Miller, R. L. (2020). Cross‐cultural research, methodological issues of. The Wiley Encyclopedia of Personality and Individual Differences: Measurement and Assessment, 13-18.
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