Sales Promotion Techniques: Checking for the Variety of Baits. What Makes a Good Promotion Strategy

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Table of Contents

Introduction: Targets and Best Buy Open the Hunting Season
The Pictures Classification: Consumer Promotion Techniques in Action
Conclusion: Everything One Needs to Know about Promotion Efficiency

Introduction: Targets and Best Buy Open the Hunting Season

It goes without saying that selling a product without a decent promotion strategy is practically impossible. It is only a specific technique that will help a product become recognized and be quite popular. Analyzing some of the pictures of products, one can possibly define the strategies used and estimate the success of the latter.

The Pictures Classification: Consumer Promotion Techniques in Action

Sampling: everything is free

Offering free samples is rather popular practice. In the analyzed pictures, EverCreme (“FREE”) is offered as a free sample.

Couponing: get a special discount

Another smart way to boost sales, couponing is used by Listerine Ultraclean (“Save 15% now!”) with the line on the package saying “Detach here for instant saving at checkout”.

Premiums: only here and now

Premiums are quite a peculiar means to sell more goods for what might seem to the clients as ridiculous price. A striking example of such strategy is Sony (“99.99 (Reg. $119.99)”).

Contests: win a T-shirt

Rather simple, yet surprisingly efficient, the given strategy creates the impression of “free lunch,” yet with no obvious traps. The labels using this tactics are: Bud Light (“Win team gear, tickets, Super Bowl trips”) and Kellogg’s (“Win $200 in grocery cash daily”).

Bonus packs: take two for one

Quite frequently used., the idea of selling two or more packages of certain goods is obvious in the pictures with Neutrogena (“Twin pack 25% value”), Bounty Paper towels (“33% more sheets”), Gatorade (“When you purchase any two (2) Gatorade”, “Or purchase the bottle for $5.99”), Seagrams (“Buy tow to get one free”), Sunkist (“2/$7.00”), and Nicki Minaj’s album (“Contains Pink Friday Roman Reloaded Deluxe CD & T-shirt”).

Price-off: when labeling seems right

Sales are definitely the most efficient way to get the customers’ attention, and they are efficiently used by the following brands: SONY (“Save $100” for a NexP3 camera), Clearance (“50% off”), Slazenger (“Free!!! Dozen golf balls with purchase of one shirt or jacket”), and Open Box (“Your final price $518.99. Your savings $681.00”).

Pictures Classification: Trade Promotion, Assorted

However, there are various methods of trade promotion. Taking a closer look at the pictures, one can specify three types of trade promotion.

Pop displays: getting the message across

Among the suggested examples of advertisements, the following ones can be considered as pop displays: the assorted range of Fruit Pies (Fruit Pie with strawberry flavor, Fruit Pie with cherry flavor, Pudding Pie, etc.) and the advertisement of Listerine Ultraclean with a price-off label.

Dealer loader: thank you for buying our products

As for dealer loader examples, one can see that the most striking example of the given strategy is Nicki Minaj’s album with a T-shirt as a bonus.

Special display: bread and circuses!

The last, but definitely to the least, special display offers a pool of opportunities. In the suggested pictures, the most graphic examples of a special display are the fizzy drinks displays, with its colors riot and the display with amplifiers, elegant and shaped in an unusual way.

Concerning the Techniques and Tactics: Embracing All Possible Ideas

It is also possible to split the pictures according to the tactics which they use in promoting their goods.

Cross-section of retailers: the acceptable techniques and tactics

From the retailers’ perspective, offering customers discounts and suggesting them two or more objects for the price of one must be the most appropriate approaches.

Product categories and the plausible technique and tactics

Considering the product categories, it is clear that that these products must be marketed in a more efficient way. Providing dealer loaders and special displays must be the strategy that is bound to boost the clients’ interest.

Determining the Essential Elements

Finally, the key objectives of the advertisers must be analyzed.

More customers!

It is obvious that in the suggested examples, one of the key goals of retailers is to attract more customers and buy their goods. It must be admitted that the used techniques are supposed to work efficiently.

Getting rid of last-week goods

It is also worth mentioning that the retailers seem to have enough of goods which have not been sold on time. Offering the given products for half the price and offering “two in one” seems legitimate enough.

Good but expensive

Another important goal of retailers is to make the customers buy more expensive products. An efficient method for a quick cash-in, sales and price reductions can prove efficient for a certain time, yet for a longer period, one has to come up with more inspiring ideas.

Conclusion: Everything One Needs to Know about Promotion Efficiency

Thus, it is clear that, with a proper strategy, one can make the product more popular and increase the selling rates. However, it is worth keeping in mind that trade promotion must be customer-oriented. Once all the requirements are met, the success is guaranteed.

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