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Schneiders is a Canadian company, which was founded in 1886, by J.M. The company is at present owned by MapleLeaf Food. The business of making sausages began when J.M injured his arm in an accident, and stayed jobless for a month. J.M productiveness led him and his next of kin to make sausages in their home kitchenette, and vend sausages in their neighborhood through door-to-door selling. Later in 1920, J.M obtained Wilhelm Rohleder sausage secret, giving him a competitive edge in the business.
Towards 1930, J.M defied the great economic depression, and his business made a profit without dismissal of any employee. From 1940 to 1970, Schneiders Company integrated its business ideas with the Canadian society, by supporting World War II soldiers with food supplies, and hiring female workers. By 1979, Schneiders achieved global success with over 2000 products sold in Canada, USA, Europe and Asia.
Schneiders Meat Company sells products, such as bacon, ham, sausages, hot dogs, deli meat and cold cuts.
Main Product Features
The main Schneiders product is sausage. The main feature of the product is originality, which centers on unique recipes and innovations to create better products. Sausage production was the main business focus of Schneiders before diversifying to different products to meet the needs of diverse global customers.
Schneiders Product Life Cycle (PLC)
Schneiders has many products at different PLC stages. Products that have been in production for long, such as deli, cold cuts, and sausages are in the maturity stage, while Lunch Mate, which is a new product, is in the introduction stage.
Customer needs meant by Schneiders Products
Schneiders Lunch Mate and hot dogs are convenient foods that meet the needs of customers with inadequate time to spend cooking. These products are ideal for school going children, travellers, and people in need of light meals or snacks. Schneiders Country Naturals sausages and bacon meet the needs of families and individuals, as they are packaged in different weights. In addition, these products contain non-natural ingredients and preservative, thus meet the health needs of consumers.
Schneiders product uniqueness
Schneiders Company takes pride in offering unique products based on exclusive recipes and product improvements. Brand innovation allows Schneiders and MapleLeaf to introduce more than 100 original products to the market every year.
Unique recipes for hot dogs, wieners and sausages are designed to help consumers maintain healthy diet and ways of life by consuming products low in cholesterol. Such products help to maintain healthy levels of blood pressure. Moreover, through consumer feedbacks, Schneiders revitalizes old products to retain its market share.
Product Marketing
Schneiders Company makes and markets products that meet the needs of different categories of customers. For instance, bacon, sausages and ham are generally purchased by families, and are used for making breakfast and barbeque. In this regard, mothers and wives purchase these meat products. Hot dogs and Schneiders Lunch Mate are purchased by younger generations, who consume them during lunch and outdoor activities.
These two products are presented to consumers in ready for consumption formulations. Other products, such as Schneiders Country Naturals baked ham, salami, oven roasted chicken and turkey are purchased by families, and consumed during dinner or supper and special occasions like Christmas. The entire set of products is available in supermarkets and other points of sale across Canada and foreign markets.
Market Segmentation
Schneiders Company has segmented it products along demographic categories. Products, such as hot dogs and Lunch mate are marketed for young people who rarely cook, while products like Schneiders Country Naturals baked ham, salami, roasted chicken and turkey are marketed for families and people with jobs, as well as the middle class.
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