TV in America: Usage, Preferences, and Trends

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Table of Contents

Introduction
Product Usage
Brand Preferences
Purchase Intention
Purchase Experience
Conclusion
References

Introduction

Television sets are some of the most popular household gadgets in the US today. This article discusses TVs and in particular examines TV usage, brand preferences, and purchase trends.

Product Usage

According to statistics, a third of the American households have four or more TV sets. Those who own at least one set are approximated to be 290 million. In every ten Americans, eight are reported to spend a good amount of time viewing television programs.

Specifically, it has been shown that people spend averagely 35 hours watching using TV screens on a weekly basis. On a daily basis, averagely 5 hours are dedicated to TV programs. More than three fifths of those owning Philips Smart TVs spend some time everyday watching something on their screens (Price, 2012).

The table below shows finer details on the amount of time spent daily watching TV programs by people of different races.

Table 1 (Statistic Brain, 2012)

Race	Time
Caucasian	5 hours daily
Black	7 hours daily
White	5 hours daily
Hispanic	4 hours daily
Asian	3 hours daily

Brand Preferences

It has been shown that most consumers prefer the 32-inch TV sets. These particular sets are said to be of the most appropriate size for most homes. Larger sets are said to fit inappropriately as they require bigger spaces. Among the top ten ranked 32-inch TVs is the Phillips 32PFL6007T.

This set is gorgeous in appearance. Among its fascinating features are “a unique ambilight system, a passive 3D playback, two-player full screen gaming, multimedia playback via USB, and connection to both networked PCs and Phillips’s Smart TV service via LAN or built in Wi-Fi” (Rivington, 2012, p. 1).

Purchase Intention

Basically, consumers buy TVs for the purpose of being entertained. By being entertained, they also get educated through the programs that they watch. As already noted above, a number of US households have more than one TV set. The different sets serve different purposes.

The main set and the most significant is the one that serves the general needs of the family members and is located in the living room. In most cases, this is usually the best set. Another set is likely to be in the main bedroom. This may be used for late night viewing by the couple of the house. Another set may be in the kids room for the purpose of playing video games and finally, another one may be placed in the guest room. In affluent homes, some TV sets may be placed by the swimming pool side for outside entertainment.

Purchase Experience

Consumers consider a number of factors in choosing which set to buy. The biggest of these factors is their budget. The amount of money one has will almost be the ultimate determinant of which TV set to buy. TVs’ costs are in the range of hundreds to thousands of dollars. Another factor mostly considered is whether a TV is a plasma or LCD. LCD and plasma have some advantages over each other.

For instance, plasmas give the best quality of pictures but are not the best for brightly lit rooms. On the other hand, LCDs are more effective in brightly lit rooms. Plasmas are available in large screen sizes while LCDs are available in small screen sizes. The distance from the watching point to the where the TV screen is also determines the size of screen to be bought.

To determine the correct screen size for use, this formula is used: Screen size = Distance * 0.535. Lastly, the screen resolution also matters as most consumers prefer 1080p so that they can get the best quality of images (Tech Radar, 2013). Among the best places to buy a TV set is Best Buy.

Conclusion

TVs are popular household items. Most households have more than one set of TV and most of the TVs bought are 32-inch sets. There are many factors considered when buying a TV but the most significant is the price of the TV.

References

Price, G. (2012). Statistics: Consumer Media Usage Across TV, Online, Mobile and Social. Info Docket. Web.

Rivington, J. (2012). 10 best 32-inch TVs in the world today. Tech Radar. Web.

Statistic Brain. (2012). Television Watching Statistics. Statistic Brain. Web.

Tech Radar. (2013). Best TV 2013: what TV should you buy this year?. Tech Radar. Web.

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