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Marks and Spencer group is classified among other large clothing retailers in the United Kingdom. It’s known globally due to its expansion in retailing clothes. The operations of this business have been managed through the present and the upcoming opportunities. On the other hand, this business has been going through some threats as well.
Marks and Spencer has an opportunity of new markets due to offering high quality clothing and of great value globally (Bownley 18). This has placed this group on a very competitive edge among other clothing traders. The clothing offered by this group has a wide range of styles making it to meet the demands of different customers globally. The group has equipped itself with highly qualified personnel and effective machines that have made the work easier, usage of less cost hence maximizing profits.
Most of the Marks and Spencer clothing customers who are busy during the day can have the opportunity of shopping their desired products online. The introduction of online shopping has made this group to reach out to many customers, as it is also a way of advertising to different people who are Internet users (Perltsy 50). This group has strong advertising agents who have created awareness of these clothing globally, hence coming up with new customers and on the other hand retaining the old customers.
Marks and Spencer clothing retail has been compounded by several opportunities, such as it has a strong capital background making it to expand throughout the United Kingdom and in other countries (Bownley 31). This has made it to reach as many customers as possible hence increasing their sales. Marks and Spencer is advantaged to have a website where different fashions and styles of clothing are displayed.
Due to their large-scale production and economies of scale, their clothing is displayed at affordable prices placing it at a very competitive edge among other clothing retailers (Bownley 26). Most of the clothing found in their websites are exclusive and cannot easily be found in other high street stores. Marks and Spencer enjoys opportunities of new customers in different nations due to its famous brands which most of people globally have confidence and special liking in them.
Marks and Spencer has a clothing variety fitting different climates in various nations, such that they are able to market their products widely. In the nations with growing populations marks and Spencer is capable to enjoy the opportunity of creating new markets as their clothing ranges from kids wear to adult wears.
Their capabilities of producing womenswear and lingerie have made this group to enjoy the available market of women and new markets (Bownley 18). They have concentrated on one brand known as marks and Spencer per una range that is known all over and people have developed some trust in it due to its quality clothing. Moreover, they have a free mail order catalogue that any interested customer can request from their United Kingdom websites
Currently, there are several upcoming businesses of clothing that are offering their products at a relatively lower prices such threatening the presence of Marks and Spencer clothing business in the market. Customers currently have become interested with the new rivals that are favoring their pockets (Perltsy 51).
Competition in the sale of clothing globally has imposed a great threat to marks and Spencer, as there is clothing of high quality with relatively low prices. Marks and Spencer is already dominant thus failing to add new products so as to fit the new market segment that is retarding its growth. Other upcoming competitors are active in trying to appeal to the new market segments hence attracting more customers and becoming more competitive than this group.
Moreover, another major threat of Marks and Spencer clothing is challenge to its management team by its competitor’s management. Within the Marks and Spencer management, there is a blame game among some individuals, instead of joining together and finding the capable reasons for decreasing sales, the relevant personnel are placing blames on each other, thus making the situation worse.
Another threat is regular employees’ turnover that is slowing down the sales. Regular replacement of the experienced employees is a way of slowing down the sales of any business (Bownley 27). This group currently is marked by using a lot of finances to some issues that cannot give an equal outcome on sales. For instance, investing much money trying to spruce its image and not sure whether this in turn will increase the profits.
Due to the fact that marks and Spencer business is well known all over, it has relaxed on offering personal services, failing to provide dressing rooms or public washrooms (Bownley 13). This has contributed much to the show down of their image for a period of time. They also don’t concentrate on decorating their stores to make them outstand, as they believe that their company is well known.
A bad reputation has weakened its strong customer base, loosing its customers to its competitors. This has made it infamous to the new customers and loosing their current ones, to the well-decorated and outstanding stores. For a business to move smoothly there must be a way of retaining the current customers and attracting more.
Works Cited
Bownley, Allan. “Marketing: Five Principles of Marketing.” 54.180 (2003): 7-39. Faculty of Economics, Belgrade.
Perltsy, Will. “International Marketing, Marketing Globally.” 3.11 (2007): 40-56. Versta, Bosnia.
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