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Some consumers in the market are drawn to some products because they are the most famous luxury brands, such as L’Oreal, Givenchy and Gucci. These brands have been made famous by several leaders who greatly increased their value in the market. Jean-Paul Agon, has been L’Oreal’s C.E.O, for the last seven years.
Hubert de Givenchy, a French aristocrat and an acclaimed fashion designer, founded Givenchy in 1952. Frida Giannini, is Gucci’s creative director, and has helped the firm make a positive impact in the market. These three leaders have unique qualities which make them stand out due to the roles they play in their organizations.
Jean-Paul Agon is the CEO of L’Oreal, a cosmetics and beauty products manufacturer with headquarters in Paris, France. L’Oreal manufactures and sells beauty care products in different countries of the world.
Agon joined the firm in 1979, aged 24 and came up through the ranks to become its C.E.O. He has transformed L’Oreal’s organizational practices to make them more sustainable. Business ethics, integrity and sustainable development are strong ideals which the firm is known for.
He was awarded in 2009 for helping the firm improve the quality of its operations. Under his tenure, the firm has reduced the amount of emissions it releases into the atmosphere. L’Oreal is one of the 100 firms in the world which practice sustainable development.
Hubert De Givenchy is credited for making Givenchy a strong brand in the market. The Paris-based firm produces high quality luxury products such as fashion, fragrances, beauty care and accessories. He began the firm in 1952 soon after his designs captured the imagination of many fashion consumers in Europe and North America.
His fashion designs have graced many fashion events in Paris, New York and London. In his prime, he designed clothes for famous celebrities such as Audrey Hepburn and Jacqueline Kennedy. He headed Givenchy until his retirement in 1995, at the age of 68. Givenchy is known as one of the most progressive forces in fashion industry, because this brand is worn by film stars, business people and other famous personalities.
Gucci is a fashion and leather products manufacturer, which headquarters is in Florence, Italy. The firm was founded in 1921 and produces high quality clothing, footwear, handbags, jewelry and other luxury accessories. Frida Giannini has been the firm’s creative director since 2005.
She has helped the firm innovate many processes which improved its competitiveness in the market. She joined the firm in 2001 and has contributed positively to its growth. Giannini has developed innovative retail concepts which have helped the firm grow its revenues. She has also used her creativity to develop high quality advertising campaigns, which have strengthened Gucci’s brand value in the market.
These three leaders have influenced their firms positively. Jean-Paul Agon has made L’Oreal become one of the most sustainable multinationals because the firm’s operations are friendly to the environment. Hubert de Givenchy steered Givenchy to success because the products he made stood out in the market. His creative instincts enabled him to design sophisticated apparel which received positive reviews in the market.
Frida Gianni has used her talent and vision to make Gucci become one of the most acclaimed fashion houses in the world. Her marketing instincts have benefited the firm because its products have grown to become strong brands. This has increased the value attached to them by customers. She helped develop Gucci’s retail capabilities by opening stores in different countries, which has made the firm’s products more accessible to consumers.
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