Kudler Fine Foods Market Research

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It is of great importance to undertake market research for every organization. Kudler Fine Foods is not an exception in undertaking market research; they have taken this initiative to help in its growth. To start with, the importance of market research is lays emphasis on ensuring that there is minimal risk and the owners get value for their money for the business they are undertaking.

The risk comes when the consumers are dissatisfied with the products that the organization is offering in the market. A market research strategy provides a benchmark on the way the organization progresses. It is through measuring of the progress that the organization gets to know of its performance in the market.

The best way to ensure that consumers’ needs are met is ensuring that there is existence of communication between the consumers and the producers in this case Kudler Fine Foods. Establishing a communication that is aimed at finding out the satisfaction of the consumers’ shows the organization is caring about their consumers.

Market research is important to Kudler Fine Food’s because it help them to venture in different areas as well as in the several fields. Opening of the various branches was as a result of market research. The same can be said of their products as they resulted from research carried on the most desirable products to their consumers (Armstrong and Kotler 2009).

Market research for Kudler Fine Foods is also important to them in determining the available gaps in the market that they can venture into and benefit from. Through knowledge of the existing gaps, the organization well get to learn the best strategies to venture in these fields that have gaps in existence.

Carrying out market research would be of importance to Kudler Fine Food’s when it comes to the uncertainties that exist in the market due to the market variables. Without the knowledge gained from marketing research marketing programs that the organization uses may fail. It is therefore the knowledge gained from marketing research that a proper decision is arrived at as well as enhancement of the decision reached by the managers.

Among the ways that an organization may be able to maintain it competitiveness in the market is its ability to have a link between the environment and the consumers. Such information can be got from carrying out a market research.

Kudler Fine Food’s would benefit from such information especially when it comes to development of their marketing strategy since they get to learn the best way to link up the main two variables in the market and come up with the best combination that would bring around success(Armstrong and Kotler 2009).

However, though the organization has taken much initiative in marketing research Kudler Fine Foods can even benefit more from other areas of marketing research. The four Ps of marketing should be greatly emphasized when the market research is carried out. The way of promotion should be extensive and be attractive to many people.

When it comes to production of the products there is need to have preservations on their products if incase they are meant to be transported to great distances or in case they are been produced to areas with unfriendly weather conditions.

Importance of competitive intelligence is undeniably required in each and every organization. Kudler Fine Foods are also not of exception as they have also been a notable beneficially of competitive intelligence. Competitive intelligence entails the organization always been ahead of the other competitors in the market so as to be able to maintain their market.

An organization does this by ensuring that they have knowledge of what the competing organizations strategize on gaining control of the market. Competitive intelligence therefore entails collecting information about other competitors, integrating the collected information within the structure of the organization, analyzing the information obtained and finally coming up with a decision that is in the best interest of the organization.

Also notable about competitive intelligence is the fact that it is considerate of how an organization uses the assets it has on its disposal and how it leverages it. Leveraging the assets is usually done after accessing the competitors’ way of leveraging their assets so as to have the most desirable way of leveraging the assets (Kerin et al, 2009).

The importance of competitive intelligence to Kudler Fine Foods is undeniable when it comes to marketing strategy. Firstly, the organization uses the freshest ingredients to make their dishes and products. The culture of organizations using the freshest ingredient in the market has been endorsed by many organizations as it is a consumer desire to have freshly made delicacies. Such knowledge to Kudler Fine Foods is important as it gives them a competitive edge in the market against other organizations which have not started the exercise.

Kudler Fine Food also needs the information on competitive intelligence to get to learn about the competitors’ weakness. Knowledge of the competitors’ weakness will enable the organization to strategize of how they can use on the weakness of their competitors to their own benefit.

It is through learning the competitors’ weakness that Kudler Fine Food’s learns on the vulnerability of their competitors (Kerin et al, 2009). Competitive intelligence also brings about the strengths that Kudler Fine Food’s has and what makes them unique from other. It is through knowledge of such that the organization gets to keep in check of their performance through ensuring that the organization remains competitive through improving on their strengths.

Maintaining the organization strengths or even better improving it allows the organization to perform even better and to grow competitively.

Knowledge gained from competitive intelligence is also of great importance is getting to know what are the risky things an organization would get involved itself into. Kudler Fine Food’s would greatly benefit from information got from competitive intelligence regarding risks as they will ensure that their market strategy does not expose themselves to risk that would be detrimental to them.

Importance of both market research and competitive intelligence is one which is undeniable. The fact that there are many organizations in the market jus6t shows the importance of having the two been carried out. The information got from carrying out a market research is of importance to every organization is it tries to get the competitive edge that would lead to more growth as well as control of a bigger market.

Especially when it comes to what the consumer needs it is of utmost importance to know that since it is knowledge of such information that would lead to consumer satisfaction and subsequently the increase in the sales. Competitive intelligence on the other hand is also equally important.

Knowledge on what the competitors’ strategy is important as it allows an organization develops even better strategies that would lead to the organization success. The two are therefore some of the most important things an organization needs to do to be successful in their area of expertise.

References

Armstrong, G and Kotler, P(2009 ). Marketing. An Introduction. New York: Prentice Hall.

Kerin, R. A, Hartley S, Rudelius W. ( 2009). Marketing Management. New York: McGraw-Hil.

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Kudler Fine Foods Market Research

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