Preparing to Conduct Business Research

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Table of Contents

Preparing to conduct a business Research
Data Collection instruments that will be used
Approach towards Data analysis and results reporting
References

Preparing to conduct a business Research

The major ethical considerations when carrying out research in an organization such as Subway is targeted towards ensuring that that ethical considerations are not violated and the research is carried out according to accepted norms.

While doing research in Subway, it will be ensured that permission is sought from the authorities of the organization regarding the research that is to be conducted in that organization.

Furthermore, the research team will have to ensure that they do not do anything that could be harmful to respondents. This will be achieved through careful choice of words during interviews and surveys.

It should also be considered that the results of the research are kept anonymous. The research subjects need to be assured that their responses should be kept anonymous (Cooper, 2011).

When conducting research, one should not take advantage of the easy access groups such as children because research should be focused on the results that the researcher wants to achieve.

The significance of the research would be based on getting information regarding the operation methods that can be used in a fast food store to ensure customers are satisfied and profitability is improved.

Research will also provide information regarding the types of foods that are more popular for customers who prefer fast foods. The results of the correlation will be significant in determining areas where operations need to be focused to ensure sales are maximized.

The topical scope of the study will involve the methods used to ensure customers are informed of the right type of fast foods available at the fast food store such as Subway. It will also involve the determination of the types of fast foods that are most likely to be purchased by customers.

The magnitude and the feasibility of the study will involve the ease with which the recommendations from the study can be implemented by other fast food organizations to improve their profitability.

The study will also involve determination of factors that contribute to a better location for fast food industries based on the responses from Subway.

These factors will then be published for potential entrepreneurs in fast foods industries to refer to as guidance to managing their fast food shops (Cowan 2008).

The purpose of the research is to determine the types of foods that are popular among customers at Subway organizations and recommending these responses to those who need to invest in the industry.

It also involves determination of methods of operation that when implemented can contribute to increased customer loyalty in these organizations.

Data Collection instruments that will be used

The major data collection methods that would be used include the use of Surveys and questionnaires.

The major variables that will be studied include the types of foods that are most profitable in Subway restaurants, the methods of operations used to ensure customers are pleased with the services of the restaurants to become loyal and the types of occasions that are considered profitable when held in the organizations.

These events include parties, wedding ceremonies picnics and holiday camping. A weighted comparison will be made from these research and the results presented in form of charts and graphs (Cooper, 2011).

Under the use of questionnaires, a set of questions will be provided to the most experienced employees in the organization such as those who have worked for more than ten years. The questions will be as follows:

– What are the main types of food that customers prefer in this organization?

-What are the operational methods that are used to ensure efficiency of operations and customer loyalty?

-Are there any difficulties with the issue of permissibility of foods?

In addition to the structured questions, the respondents will be provided with open-ended questions to answer, as they feel comfortable

Approach towards Data analysis and results reporting

The major data analysis test that will be done will be correlation between two or more variables under study. For this case, a correlation will be determined between the level of service provided and customer loyalty.

A correlation between the amount of sales and the type of food sold will also be determined. The data for correlation analysis will be obtained from the responses of the interviews and surveys.

Reporting of the results will be done by drawing of pie charts showing the types of fast foods that need to be considered by fast food organizations when investing in fast foods industry (Cowan, 2008).

In addition, a graph will be drawn showing the types of events that need to be given higher priorities as they contribute to high levels of probabilities of fast food restaurants.

The main ethical considerations here includes that the names of the respondents will not be mentioned during the presentations of the findings of the research. The research will also be focused on senior employees of Subway who have high experience in the organization.

This will ensure that the right type of data is collected from the study. This will result in validity and reliability of the findings of the research. Minors and members of the public who are detached from the operations of the organization will not be interviewed.

In addition, the research team will ensure that the figures presented are similar to those obtained from the primary research (Cooper, 2011).

References

Cooper, D. &. (2011). Business research methods (11th ed.).. New York: McGraw-Hill/Irwin.

Cowan, G. (2008). Statistical Data Analysis. London: Clerendon Press.

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Preparing to Conduct Business Research

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