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Verizon is one of the leading mobile phone service providers in the United States of America with more than 106 million subscribers, the second largest and most competitive telecommunication market in the world.
The main purpose of this report is to study and analyze the internal and external environments of the mobile phone services industry in America. The analysis carried out in this report will enable us to assess the past, present and future economic strategies of the company and come up with a new strategy if any scope of optimization from the strategies presently being implemented.
It has been realized from the study that Verizon Mobile Provider has successfully established and implemented ‘Focused Low Cost’ strategies and through providing supreme value for the subscribers’ money has simultaneously forced the rivals to follow on the same outline hence creating a competitive market mood.
Nevertheless, it was also recognized that over the years Verizon communications has maintained to be the best cost provider in the industry and possess the largest network infrastructure, therefore, is now proficient of focusing and explore new fields and technologies while maintaining its low cost as well as a high-quality image.
Additionally, the report founded that Verizon communication is the core owner of world’s largest infrastructure of next-generation information technology infrastructures, one of the telecom industry pioneer in providing CDMA and GSM wireless services in the United States, it has the largest number of subscribers of more than 106 million customers and the company which has the good sales and marketing strategies as it focus on cost-effective mobile services which are affordable within the common man.
Although the company had done its best to cope with the market it faces several challenges in its quality service delivery, which included relatively new company in telecommunication industry in the USA, creating a severe competition environment and it lost a bid to acquire tender to provide its services outside American jurisdiction.
After appreciating the fact that focused low-cost strategies was faced by a number of challenges and would not be the most appropriate strategy in the current market situation where the consuming habit of consumer have hugely changed, it is recommended for the company to adopt a ‘Focused Differentiation Strategy ‘ and put emphasis on data services packages using new technologies such as 4G, maintaining its corporate image of being pioneer in innovating revolutionary changes in the market, it would not be unpractical to think of a future where subscribers pay for the data services and not the voice services in the American telecommunication industry.
Finally, emerging of new technologies and aggressive strategies of new competitors has had a rigorous impact on highly competitive mobile service in America.
For any company to endure this uproar in the telecommunication market it has to establish additional competencies, discover new marketing areas by moving across the continent and the world where potential market exists and endeavor for the constant development. Verizon communication is not unique and it has to introduce new styles into the market and make the rivals to follow. Previous records have shown that Verizon has excelled in doing this regularly.
By observing and analyzing the enormous competence in aggressiveness and successful implementations of strategies that Verizon Communication has, we strongly recommend that it should focus ahead with assurance and set new styles in data services.
Verizon Communication being the only service provider to own 3G ready CDMA as well as GSM network infrastructure in the USA, is capable of establishing a new segment of providing high-speed data services using 4G technology if it makes use of the proposed strategies in this research.
Do you need this or any other assignment done for you from scratch?
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You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.