Communication in Business

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In any organisation, communication is essential to operation of a business. In this essence, communication involves the process of relaying information effectively to a predetermined recipient.

When communicating, the parties play an alternate role of the recipient and the sender. For effective communication, the sender sends the information, while the recipient is obligated to give a feedback. This applies to any form of communication (Guffey & Seefer 2007, p.65).

Communication has various uses in any business. It is through communication that many functions of business are coordinated. One of the most important uses of communication in business is monitoring of employees. Instructions pertaining duties are relayed to employees through communication.

In turn, the employees update their employer or the business management of their progress in their work through communication. This way, the activities of the employees are regulated when necessary (Chaturvedi 2011, p.10).

Communication also occurs between corporate entities such as managers of the company in different departments. This enables the management to coordinate the activities of the different departments such that the business runs smoothly. Junior managers are able to report to senior managers through communication.

Communication is also used to communicate outside the business for marketing purposes. Various activities that facilitate marketing a company’s products are only possible through effective communication.

Advertisement of a company’s products heavily relies on communication. This may be done through the mass media. On the other hand, a company relies on communication to give the customer the best services while making sales (Hartley & Bruckmann 2002, p.69).

A company may wish to enhance its products through research on the nature of the market. Communication is used to get feedback from customers.

This feedback is useful in facilitating modification of commodities to fit customer’s preference. A company is able to modify its products so that it can expand its market. Advertisement may feature a new product or a recently branded commodity.

Internal communication occurs within an organisation between different parties such as the manager and the subordinates, and between different departments. This form of communication facilitates internal administration of business activities. Vertical communication consists of downward communication and the upward communication.

This communication occurs between the superiors and the subordinates in the organisation. Different members of an organisation in different departments may communicate with each other in a form of internal communication known as lateral communication.

In lateral communication, the managers of deferent departments at the same level of authority communicate with each other. This is usually done to coordinate the activities of the various departments to realise a company’s goals.

Other forms of communication may exist such as the diagonal communication, which involves all other forms of internal communication. Diagonal communication occurs between a subordinate in certain department and a superior in a different department. This is also a part of coordination of the departments’ activities (Chaturvedi 2011, p.10).

External communication occurs between the organisation and other parties outside the company. It refers to communication between the company and associates, customers, government, suppliers and contractors. This kind of communication enhances the companies relationship with other parties, which are external factors influencing business performance (Ober 2003, p.70).

Communication in business has several theories. The classical approach to communication in business dictated that the superiors should issue directives, while the subordinates executed the orders. There was no room for the subordinate to express their opinion in the business.

This was because business planning was primarily the duty of the senior manager in the organisation. Recently, business people have realised feedback is important for any business to succeed. The opinion of the subordinates has become important for development of the business.

In addition, communication between various departments in the organisation is an important feature for smooth operation. Feedback from customers and business associates is also an important feature in business communication. It helps the organisation model their products to fit the customers’ preference. This is the modern approach to business communication.

In modern business communication, traditional mail and telephone conversations have been the most popular means of communication for the business. However, in recent times the development of the internet has brought a revolution to business communication. Traditional mail has been replaced by email for more efficient and time saving communication.

Emails facilitate a immediate feedback which is important for any business organisation. Notifications within the company are made with more efficiency. Furthermore, the internet has improved the field of advertisement. People can advertise their products over the internet to get more coverage (Jakobs 2009, p.85). Moreover, sales can be made through the internet through ecommerce.

This is possible since the internet is spread worldwide. Mobile telephony is also another feature that is important to any business organisation. The dynamic nature of today’s business environment requires the management of companies to use mobile telephones to coordinate business activities.

Teleconferencing is one of the innovations in business. The management of a company can hold meetings using this technology between the managers (Ober 2003, p.74). In addition, the management of the company can hold a meeting with the staff through video conferencing.

References

Chaturvedi, P. D. (2011). Business communication: concepts, cases and applications (2. ed.). Dorling Kindersley. Delhi.

Guffey, M. E., & Seefer, C. M. (2007). Mary Ellen Guffey’s essentials of business communication (7th ed.). Thomson/South-Western. Mason, Ohio.

Hartley, P., & Bruckmann, C. G. (2002). Business communication. Routledge. London.

Jakobs, K. (2009). Information communication technology standardization for e-business sectors integrating supply and demand factors. Information Science Reference. Hershey, PA.

Ober, S. (2003). Contemporary business communication (5. ed.). Houghton Mifflin. Boston.

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Communication in Business

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