Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.
Microsoft Kinect is a hardware that has changed the face of information technology development and application in the dynamic information age. Developed by the Microsoft Company, this hardware comes with sensor program software capable of detecting sound, movement, tacking information, and delivering the same at the convenience of a customer.
Therefore, it can be customized by a user to suit his or her needs depending on the environment, the role, and even position in the industry. Thus, the conceptual aspect of reflective treatise is an explicit analysis of the alternative use of Microsoft Kinect outside the gaming industry from a marketing angle.
Specifically, the treatise attempts to explore the use of Microsoft Kinect in the Hospital environmental especially in the operation room.
Positioning statement
In order to attract potential users who are health care providers, the marketing strategy narrow down to doctors who perform operations. This application will ensure that patient information is correctly reflected besides saving time which is of essence in the surgery theatre.
Value Proportion
This application is capable of tracking past records which have been fed in the computer system. Since the application comes with a information application sensor, physical perusal of data will become obsolete and saves the precious time in the surgical environment. In addition, the product has direct value for money spent.
As a matter of fact, hospital can customize the application to fit into their data system and fully control flow of information on patient records. Thus, this will go a long way to reduce the number of those employed in the records room and in the process save resources in form of wages and salaries to such hospital. The technology is simple and training cost is affordable compared to other application (Kotler 45).
Placement
Kinplace application is essential and may be of ready demand in the hospital environment. The expenditure budget on health care applications across the globe has been on an upward surge. This is due to the fact that many hospitals are slowly but steadily accepting the dynamics in information technology.
In the last decade, it was considered impossible but it has proven possible with the help of three dimensional technological transformations in the hospital environment as being piloted in Italy. Kinplace application, an innovation from Kinect, comes in hand to change this position.
The application promises to integrate the older data entry applications and merge them with the sensory and customized application which can go a long way in controlling record keeping and simplify retrieval (Koufaris 207).
Current and future perceptual Map
The current projections are sales across the major surgical hospital in America. Specifically, the targeted sale is as a result of research and thorough review of the existing applications offered by hospitals. Interestingly, Kinplace application promises to offer the best alternative at a cost effective price to rival competition and maintain acquired customers.
Besides, the current projections target to offer training application for free to hospitals that are ready to try the application. Since the application has been piloted in Italy with success, it would present minimal challenges in implementation and large scale roll out plan. Besides, the application is strategically placed to embrace cost efficient technological application as desired by potential customers who are out to cut cost of doing business.
The long term conceptual map is to roll the application out to other regions and make sales to a tune of over six times the current projections. Since the product is self selling and self explanatory, there will be no need of employing so many sales persons. Inspired by the need for proper data storage and use, the product is likely to win confidence of many customers across the globe that is in the hospital industry.
Pricing
For a start, the application will sell at a discount of twenty percent for the first a thousand customers. Besides this, it offers the most competitive price than any other product with less quality. In addition, we shall offer free training on use and application up to a team of 50 persons.
To tap into private hospitals industry, the marketing strategy will adopt pricing experimentation which calls for offering trials before actual payment (Aekar 22). The recommendations from these clients shall be incorporated in the marketing schedule to make modifications if necessary.
To scheme in this expansive market, it would be in order to embrace antagonistic value addition strategy by offering other after sales services such as free extra application and customary request. Since the application comes with an interesting packaging and maintenance schedule, it will easy penetrate the hospital industry that is looking for a professional but secure product for their sensitive data.
Placement
The distribution channel will encompass a flexible sales team and series of public and private demonstration shows for potential customers. From a central position, the sales coordinator will be n a position to monitor sales and report figures to the right authority.
Since the invention embraces cost efficient technology, it will be easy to make sales and convince customers to clear out obsolete information systems for the state of art sensor enabled data monitoring unit.
Reference List
Aaker, D. Building strong brands. New York: The Free Press, 1996.
Kotler, P. Marketing management: Analysis, planning, implementation and control. New Jersey: Prentice-Hall, Englewood Cliffs, 1997.
Koufaris, M. “Applying the technology acceptance model and flow theory to Online consumer behavior.” Information System Research Journal 3.2 (2002): 205-223.
Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.