Backwell IXL Company Strategy and Management

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Table of Contents

Overview
Organisational Structure
Company Strategy
Product Development
Quality Management at IXL

Overview

Backwell IXL Company is a manufacturing company dealing in the manufacture of computer chips. The company’s plant and headquarter is based in Geelong. The company has been in operation for the last seven years having been established back in 2005 by its owner Garry Backwell. Backwell IXL is known for producing quality computer chips with its main product being hte processor.

In 2010 Blackwell IXL was awarded the best processor manufacturers by the Union of Processor manufacturers. Blackwell IXL’s years of operation have been characterised by increased profits over the years as well as increased market reach. The company’s market reach widened from just Geelong to the whole world now. It is important to note that Blackwell IXL is

Organisational Structure

The organisational structure is composed of the CEO at the top who answers to the board of governors. Under the CEO is a group of managers consisting of ICT manager, the Human Resource Manager and the Operations Manager. The ICT manager is responsible for new formats of manufacturing and ensuring the standards is adhered to.

The ICT manager works closely with hte operations manager who is responsible of ensuring the clients demands are put into consideration in manufacturing of the chips. Hte Human resource department majorly deals with employment of staff and promotion of the same. They also deal with the remuneration of staff.

Under the managers are the technicians comprising of majorly engineers and programmers. They are employed by the Human Resource department and deployed to either the operations department or the ICT department depending on the demand of any of the departments.

Company Strategy

The major goal of the company is to widen its market reach even further and to dominate the very dynamic industry of computer manufacture chips. Long term developments include being able to assemble a computer of their own. The company has put forward strategies to see to it that this happens.

The company is partnering with IBM to assemble their first computer. This is going to put the company in a better position as they would have known what it takes to assemble a complete computer. This is a plan that it to implemented in a period of two years. By 2015 the company is looking to develop its own computer.

Product Development

The development of the chips is set to produce the highest quality of chips in the world. The production of the chips is divided into three main stages:

Blue print- Here the products estimate ability is identified and its design is agreed upon depending on the existing standards and technological development

Production- This is the stage where the actual manufacturing takes place. The chips are manufactured according to the design that was agreed upon in the blue print stage. The production is done to the finest of details to ensure standards are adhered to.

Testing- This is perhaps the most important stage of the product development process. It ensures that the final product is as was agreed to be at the blue print stage.

Quality Management at IXL

Quality management is taken as the most important management strategy Blackwell employs the quality management through the ICT department. Quality management is imposed at the testing stage of the product development. We take quality as a product at Blackwell, the products we produce must attain the highest quality set since it is quality that has propelled the company to the levels it is today. As such, quality is not just what we intend to attain, it is who we are.

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Backwell IXL Company Strategy and Management

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