The Purpose and Features of Marketing Channels

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Table of Contents

Introduction
Distribution
Conclusion
References

Introduction

A distribution channel is typically perceived as a path in which both goods and services move or flow in one direction, while the payments flows to the other end (from consumer to the seller). Marketing channels refers to diverse activities apposite for moving ownership of products from one point to the point of either production or consumption.

The purpose of marketing channels is to link diverse market players such as sellers and buyer. Concerning the distribution aspects of Ralph Lauren it is evident that the distribution channels are intricately correlated to their marketing strategies.

This can be linked to the fact that they do employ well developed marketing channels in order to attain their objectives. The manner they advertise and promote their products illustrates that they have a vibrant distribution links. More so, by managing to have their products in other different outlets illustrates that the marketing strategies as well as the distribution are compactly linked.

It ought to be noted that Ralph Lauren is distributed in all leading outlets (Stern, 2006). Thus if the marketing strategies are flawed this cannot be effective. Consider that through well developed promotional programs this product is sold across all states. Thus, the core features of the firm’s distribution and marketing policies are connected to selling the brand aggressively and effectively.

Distribution

Therefore, the organizations objectives are centrally allied to maximizing the current value of their total gains. This objective has been attained by developing a solid and distinctive competency in regard to market evaluation and distribution strategies.

Also the financial concept has been considered in order to handle the challenges of competition effectively. Despite that the organization though facing stiff competition has established effective market balance. The purpose of this measure is to ascertain that her essential products are not competing at the similar variables with the rivals (Perreault, 2008).

Thus, through well articulated distribution policies the firms has established measures of ascertaining they have new outlets as well as emerging markets. The policy has thus proved to be effective and beneficial to the firm’s objectives in regard to distribution (Lancaster,2000).

More so, another essential feature associated with the firm’s distribution strategies concerns the product line objectives. The scope of this measure also plays a central role in enhancing the organizations products as well as market share in regard to distribution.

It ought to be noted that the organization core objectives is to have less expenses and a greater income margin. Therefore, the incorporation of product lines have provided the firm with new outlets which are lessening the time and cost of distribution (Kotler,2000).

Therefore, the distribution strategies as established by this organization touches on distribution opportunities. This is due to the reason that distribution offers diverse chances which touches on marketing mix. Hence, this has resulted in the organization moving beyond the conventional distribution and logistical approach to enhanced marketing programs.

Conclusion

Therefore, in regard to the spirit of competition the organization has well developed activities tied to demonstration, promotion and placement objectives. Basically, this has propelled the firm to distribute her products through diverse outlets due to its strategic distribution and marketing agendas. Despite that retailing position has also been exploited in order to make distribution and marketing effective. And this includes establishing diverse distribution channels to handle diverse commodities (Dent, 2008).

References

Dent,J.(2008)Distribution Channels.NY: Kogan.

Kotler,P.(2000) Marketing Management.NY:Prentice-Hall.

Lancaster, G.(2000)Essentials of Marketing.NY:McGraw-Hill.

Perreault, W. (2008) A Marketing Strategy Planning Approach.NY: McGraw-Hill.

Stern, W. (2006) Marketing Channels.NY: Prentice-Hall.

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The Purpose and Features of Marketing Channels

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