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Understanding gender effects on the internet catalogue and store shopping is important to product marketers. This topic gives insight into the attitudes and perceptions of males and females towards internet and store shopping. Women love shopping more than men (Cho and Workman 363). However, various studies have shown that women prefer store shopping to internet catalogues. The reason is that store shopping is more fun compared to internet shopping. According to men, internet shopping is more exciting than store shopping. This is because of the delivery system used in internet shopping. The aim of a marketer is to increase demand for his products (Jackson, Stoel and Brantley 5). The marketers have the following questions in mind:
- Why do women have a negative attitude toward internet shopping?
- What improvements need to be done to ensure a balance is created between the two genders when it comes to shopping?
Currently, on-line shops have been designed in a way that all parties, especially the women find it fun and exciting to visit them. The procedure of purchasing products has been made easier, and the sites are very eye-catching. Stores have been introduced after sales services as a way of attracting clients (Noble, Griffith and Adjei 179).
Consumer attitudes and loyalty towards private brands
Private brand is a product that a manufacturer produces for a small retailer (Keller, Parameswaran and Jacob 202). Relevance of this topic lies in the fact that it gives retailers valid information on how their private brands are performing in the market compared to the national brands. The study provides retailers with facts required to make their private brands appealing to the customer. The information will also enlighten retailers on how to convince consumers to purchase their goods (Bao and Bao 221). If one were in the shoes of the seller, then he or she would ask himself or herself the following questions:
- Are the customers loyal to the private brand in question?
- Is the national product threatening sales of the private brand?
- If yes, then what strategies are required to improve sales of private brand?
Many retailers have increased customers’ loyalty through changing their attitudes and perceptions. The customers have been loyal to private brands because they are cheaper compared to national brands. The retailers have also increased customers’ loyalty through producing good sized and attractive products (Wu, Yeh and Hsiao 30).
Will products look more attractive when presented separately or together?
Products will look more attractive when presented together. For example, if a product were of low quality, it would be better to display it with others that are average. (Scheibehenne, Greifeneder and Todd 410). On the other hand, products of high quality are better off displayed separately. If one is selling brand new Lexus, it will be better to display it separately without mixing it with low-quality cars.
This concept makes the sellers question themselves as to whether a certain product fits within a group of products (Charness, Gneezy and Kuhn 5). Some sellers feel that low-quality products destroy the image of high-quality products when displayed together. Due to stiff competition, many manufacturers have tried to improve the quality of their products in order to make them qualify for display in any store (Rulten, et al 35).
What makes consumers return after bad impression?
A business should ensure that customers have a good impression if its products and services. Bad impression can sink a business in term of customers demand (Sasaki et al 177). A business should come up with ways of knowing how customers perceive its products and services. Having this information will make it easier to know improvements required in business (Raval, Raval and Sheth 109).
Customers have complained about poor services and products offered in various stores, but they still revisit the stores. One reason is that they hope the next time they visit the store they will find changes implemented. Once a seller feels that the customer is unhappy, he or she will come up with changes that will attract the customer during the subsequent visits (Brunk, and Blümelhuber 136).
Works Cited
Bao, Yongchuan and Yeqing Bao. “Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation.” Journal of Business Research 64.2 (2011): 220-226. Print.
Brunk, Katja H., and Christian Blümelhuber. “One strike and you’re out: qualitative insights into the formation of consumers’ ethical company or brand perceptions.” Journal of Business Research 64.2 (2011): 134-141. Print.
Charness, Gary, Uri Gneezy, and Michael Kuhn. “Experimental methods: Between-subject and within-subject design.” Journal of Economic Behavior & Organization 81.1 (2012): 1-8. Print.
Cho, Siwon, and Jane Workman. “Gender, fashion innovativeness and opinion leadership, and need for touch: Effects on multi-channel choice and touch/non-touch preference in clothing shopping.” Journal of Fashion Marketing and Management 15.3 (2011): 363-382. Print.
Jackson, Vanessa, Leslie Stoel, and Aquia Brantley. “Mall attributes and shopping value: differences by gender and generational cohort.” Journal of Retailing and Consumer Services 18.1 (2011): 1-9. Print.
Keller, Lane, Parameswaran, and Isaac Jacob. Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India, 2011. Print.
Noble, Stephanie, David Griffith, and Mavis Adjei. “Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives.” Journal of Retailing 82.3 (2006): 177-188. Print.
Raval, Chirag, Rajendra Raval, and Pinakin Sheth. “Trends of selected malls towards consumers.” EXCEL 29.46 (2011): 109. Print.
Rulten, Stuart L., et al. “PARP-3 and APLF function together to accelerate nonhomologous end-joining.” Molecular cell 41.1 (2011): 33-45. Print.
Sasaki, Keisuke, et al. “Impressions and purchasing intentions of Japanese consumers regarding pork produced by ‘Ecofeed,’a trademark of food‐waste or food co‐product animal feed certified by the Japanese government.” Animal Science Journal 82.1 (2011): 175-180. Print.
Scheibehenne, Benjamin, Rainer Greifeneder, and Peter M. Todd. “Can there ever be too many options? A meta‐analytic review of choice overload.” Journal of Consumer Research 37.3 (2011): 409-425. Print.
Wu, Paul, Gary Yeong-Yuh Yeh, and Chieh-Ru Hsiao. “The effect of store image and service quality on brand image and purchase intention for private label brands.” Australasian Marketing Journal (AMJ) 19.1 (2011): 30-39. Print.
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