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The Coca-Cola Company has grown to become an international cooperation having its base in Atlanta, Georgia. It is the largest soft carbonated drink producer in the world. The organization has mostly dominated the market for soft drink production over the years (Marcus, 2011).
However, like any other organization, it has been experiencing a number of challenges in its operations. Government and social structure are among the challenges that the company faces wherever it establishes the branches.
Government policies are among the challenges that the company has had to deal with in the various countries. The company has had to adhere to various harsh government policies in order to survive.
This affects the company’s performance in the way that it has to deal with harsh taxation policies in some countries in order to set up its branches. This is a negative effect on the business (Flood, 2000). These policies vary from different taxation policies to political stability in the countries. These aspects influence the operations of the company.
Social structure includes things such as cultural aspects, health matters, the rate of population’s growth and age distribution. Social structures and dynamics affect the demand for products in any market (Flood, 2000). In the current society, people spend more on healthy lifestyles. People prefer bottled water and fruit juices to the carbonated drinks. These nutritional factors have a negative impact on carbonated beverages.
This factor has even forced the Coca-Cola Company to come up with Diet Coke and bottled water brands in order to maintain its customer base. Competition between companies is a concept that leads to price wars. This gives the consumers an advantage since they will enjoy reduced product prices.
This has been the continued trend in the soft drink industry over the years. Therefore, it has led to an increased preference in the products produced by Coca-Cola since it has experience in the market.
The government policies in various countries have significantly come up with policies for price control. The companies have to control their prices according to the country’s policies. These policies also invite more investors hence prompting competition (Flood, 2000).
As the consumer, I receive benefits from such situation on the market since these policies have made the products affordable, and they ensure that exploitation does not take place. The consumer is also able to access the products at a cheaper price.
In alignment to the seven attributes that measure organizational excellence, it is correct to infer that Intercom International is successful in terms of strategy, structure, systems, skill, style, staffing and shared values. These seven factors have proven to be of importance in the internal environment of Intercom International (Marcus, 2011).
Its structure has greatly advanced to accommodate its growing global goals. The company has also enhanced the personnel’s skill level by providing employees with more elaborate training techniques. The recruited staff have also been on check since the company has produced an elaborative training module for the human resources.
Intercom International has set up a proper organizational structure, which ensures that the company attains its goals. The employees and management perform their duties in line with the company’s strategic needs.
The company also works to ensure that it acquires the best staff in the professional market (Flood, 2000). The success of Intercom International has its basis on the fact that the company has unity of purposes and the team shares a common goal and vision.
References
Flood, P. (2000). Managing Strategy Implementation, an Organizational Behavior Perspective. New York: McGraw-Hill.
Marcus, A. (2011). Management Strategy: Achieving Sustained Competitive Advantage 2nd Ed. New York: McGraw-Hill Irwin.
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