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Service environment is vital in an organization because it gives the first impression of the products that are marketed in an organization. Whereas the quality of items in two firms could be the same, a consumer may prefer one over the other because of the environment in which the service is provided. It refers to the environment in which services are provided and comprises both interior and exterior factors. Also, customers and sellers interact.
Service environment of a local coffee shop
The local coffee shop has been chosen because of the cold environment in our locality. The shop is strategically located in the local market. There are several social amenities in the area. The target population is composed of workers from the surrounding area. The biggest population that takes coffee is composed of aging.
This is for the reason that they believe in the originality of local coffee. Due to the presence of many social amenities, there are many people who come to relax after work. The surrounding environment is cool with many trees around, making the environment still. Soul music is played at low volumes, and there is a television set that is centrally located in the shop. There is also a DSTV area where football fans sit and watch football as they take tea. Thus, it is a good place for relaxing after work.
The colors of the shop are bright enough to attract customers. The room has enough lighting. This makes customers prefer the shop rather than a nearby tea shop because of its dull colors. Utensils are usually clean and neatly arranged in the cupboards. They are medium-sized, and their colors are attractive and presentable. The walls of the shop have charts that give it a good appearance. The room is usually kept clean.
There is a source of power, which highly attracts many customers for the reason that consumers’ mobile phone and other electronics are charged for free. The shop also has introduced modern technology, i.e., WIFI. This allows customers to enjoy free internet services at unlimited rates. Power is not limited and many customers like coming to purchase coffee because it is affordable, and there are no regulations about power consumption. As a result, those who use the internet for leisure are frequent customers.
There are many trained staff members in the shop who dress in their neat uniforms. Ladies put on black skirts and white blouses, while gentlemen put on black trousers and white shirts. All uniforms have clear logos of the business organization. Some workers are trained in catering and hospitality, while others are trained in sales and marketing. Staff members who are trained in sales and marketing assist in marketing the shop within the locality.
In addition, some personnel is trained in customer relations. Customers know the staff by their names and vice-versa. Staff attendants are friendlier to customers compared with others in the nearby coffee shops who stare at new customers and offer them less assistance. Shop attendants explain the many options and suggestions to consumers.
The shop has good amenities, for example, the toilets are clean. Moreover, the shop has a community sense compared with other nearby shops. It participates in community development, giving it a good reputation. In addition to the fact that coffee from my shop is affordable, it is of high quality.
Conclusion
In conclusion, my coffee shop is very attractive, and many customers like coming to take coffee there. Their choices are driven by the factors aforementioned in this paper. For example, a sense of community, attractive colors, trained staff members, the presence of free internet services, and friendliness of staff members.
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