Fitness First Clubs Management and Strategy

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What is the most entrepreneurial department or area in the company? What is the least entrepreneurial? In both cases, why?

The main accents in the company are made on attracting the members to the clubs because of the company’s activity which is the leader in providing such kind of service. That is why the efficient work of managers who control the communication of trainers and instructors with the members is of a great importance. Moreover, the company accentuates the significant role of the support office staff. However, the company can experience such difficulties as the inability to retain the key personnel or Fitness Firsters of the top class which is discussed as one of the most important challenge, and this possibility influences the managers’ strategy. Furthermore, the General Manager is predominantly responsible for attracting the personnel and this fact decreases the effectiveness of the hiring process (Fitness First 2012). It is also necessary to provide the opportunities for learning and development of the employees in the industry (Cornwall, Vang, & Hartman 2009).

Describe how open communication is in the company. Can anybody communicate with anybody? How efficiently?

Every year the managers of Fitness First clubs propose new ways to improve the character of communication within the company. The most active, visible and controlled communication is observed between the managers and instructors. Moreover, to realize the effective communication between the internal and external elements, Emergence-On-Site was used. This program is implemented in a number of Fitness First clubs worldwide in order to maintain the efficient communication and exchange of the information between the managers (Fitness First 2012). Furthermore, the communication in clubs is also provided with the help of bespoke services which are used to collect the information and present the necessary data in time. The aspects of communication between the managers, employees, and customers are based on the principles of cooperation and strict following the corporate rules.

Identify two innovation champions in the company. Why do you think they are champions?

It is possible to discuss the positions of Jan Kengelbach, Chief Financial Officer, Managing Director United Kingdom, and Chris Stone, Chief Executive Officer, as of innovation champions because they are responsible for solving the problems, decision-making process, for predicting the possible difficulties, and developing new strategies in the field of economic performance of the company (Fitness First 2012). Moreover, their activity is directly connected with the aspects of the organization, elements of the company’s marketing, peculiarities of the company’s sales, and finance. To provide the innovation, it is required to determine the desired culture and organization in the company, to determine the necessary indicators of a success and contribute to the principles of sustainability (Porter 1998; Schermerhorn 2010).

What is the most entrepreneurial thing the company has done in the past two years? How scalable is the organization for growth?

Fitness First clubs developed the specific training program for its employees worked for the clubs during many years. Nevertheless, every year the program is improved according to the modern tendencies in management and marketing in order to provide the top class service and organize the work of the employees properly (Daft 2011). This improved program is implemented to guarantee the high quality of Fitness First clubs service.

The development of the organization in the company is realized with the help of implementing the improved programs for employees and special work with the managers whose activity is highly controlled.

Reference List

Cornwall, JR, Vang, DO & Hartman JM 2009, Entrepreneurial financial management: an applied approach, M.E.Sharpe, USA.

Daft, RL 2011, Management, South-Western College Pub, USA.

Fitness First 2012, Web.

Porter, ME 1998, Competitive strategy: techniques for analyzing industries and competitors, Free Press, USA.

Schermerhorn, JR 2010, Management, Wiley, USA.

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Fitness First Clubs Management and Strategy

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