Clover Valley Dairy Company Packaging and Decision Making

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The paper is devoted to the issue concerning the process of revamping the company’s packaging process. There is no secret that the organization has been experiencing rather drastic changes over the past few years and has been under an impressive pressure of a new market environment; therefore, the choice that will help the company get the priorities straight is crucial in the given scenario.

Although the current design is deemed as passable and is accepted by most of our customers, a recent analysis of the subject matter has revealed that it can, in fact, be improved. As a result, attracting new customers may become a possibility.

Therefore, the newly designed multipack needs to be tested so that the possible tool for increasing the rates of customer satisfaction within the company could be employed successfully in the organizational framework. Seeing that the study will allow for defining the future brand product of the organization, its value can be deemed as rather high.

The problem to be researched, therefore, is not restricted to the choice of the best option for packaging. Instead, the study will have to be aimed at the analysis of the firm’s decision-making processes and the factors that affect the latter.

Additionally, the current leadership and management styles adopted in the company will need to be reassessed to identify their fundamental flaws and create a new and improved leadership style. Thus, not only the production process but also the rest of the operations within the organization will be improved significantly. Consequently, the study should have a qualitative design, i.e., establish qualitative relationship between the variables under analysis.

Naturally, the adoption of the testing procedure will require that the corresponding strategies for measuring the efficacy of the product should be utilized as quality assurance tools. In order to make the production process as fast as possible and at the same time facilitate a high level of product quality, the introduction of regular audits and a rigid system of assessment should be viewed as an option.

The latter tool is crucial, as it will help set the corporate standards; specifically, the issue regarding the process of packages fastening needs to be brought up. Specifically, the characteristics such as the durability of the package and its aesthetics should be considered.

Despite the fact that plastic containers have proven to be the cheapest option, their durability leaves much to be desired; to be more exact, they do not endure high temperatures. Therefore, preference should be given to Styrofoam cups (Stevens, 2014). Additionally, the characteristics such as the thickness of the cups should be incorporated into the assessment scale.

Moreover, the cup holder will also need to be changed for the above-mentioned properties. Since the temperature of the cups will be reduced with the help of Styrofoam, the holder can be made of a cheaper material, such as polypropylene (PP). However, seeing that the specified material cannot be considered durable, it may be suggested that cup holders should also be made of Styrofoam.

Additionally, the product in question must be approximately five inches long and three inches wide; the specified size will allow for creating a steady platform for the cup to be nested in. It is also advisable that the height of the cup holder should be between 8 and 9 inches; as a result, the cup holder will be easy to reach and at the same time hard to topple.

Speaking of which, the cup holder should also weigh at least 15 ounces so that it could be steady and safe to use. Once the cups and cup holders produced meet the above-mentioned criteria and are welcomed by the target population, the test can be considered successful.

Apart from the multipack issue, the management problem will also need to be addressed. Seeing that the choice of the best design possible is based on the responses retrieved from the staff, it is highly desirable that the employees should be motivated enough to analyze the issue thoroughly and identify the needs of the target customers along with the flaws in the current product. Hence, the management issue will need to be addressed as well.

Particularly, the increase in motivation rates among the staff, which will become possible with the adoption of a strategy involving incentives, will have to be considered thoroughly. The employees will need to be engaged in the discussion through the promotion of team spirit, involvement and corporate values (Grant, 2012).

Therefore, based on the current rates of engagement among the staff, one might consider the idea of altering the leadership strategy slightly so that the promotion of corporate social responsibility as the basis for enhancing the staff’s performance should be viewed as an option.

The test, in its turn, is likely to address the management problem in some way, as it will most probably help enhance the process of engaging the staff into the organization’s development. By participating in the experiment, the members of the organization will realize that they are valued as experienced people and important stakeholders for the company. However, additional changes mentioned above will still be necessary for improving both the production and the management processes.

Once the above-mentioned design is implemented, significant changes in the performance of the organization are expected. The increase in both customer and staff satisfaction is essential from the overall success of the organization’s performance. Therefore, the next measures to be taken by the company must be aimed at meeting the needs of the stakeholders in question.

Reference List

Grant, A. A. (2012). Leading with meaning: beneficiary contact, prosocial impact, and the performance effects of transformational leadership. Academy of Management Journal, 55(2), 458–476.

Stevens, L. (2014). Hot drink debate: Paper or plastic?Wall-Street Journal. Web.

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Clover Valley Dairy Company Packaging and Decision Making

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