Management of Quality Planning: Identifying the Customers

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Table of Contents

Introduction
Abu Dhabi Distribution Company (ADDC)
Client identification
Conclusion
Works Cited

Introduction

Quality planning is highly attributed to identification of organizational customers, both internal and external. Planning of quality serves as a successful driver for an organization to acquire its intended end results. The business community has already identified the key factors that lead to achievement of clearly defined organizational objectives, owing to the current competitive business situation. Organizational failure often occurs due to lack of appropriate identification of internal and in addition to target customers.

A number of factors are considered vital in quality planning within an organization. First, a company’s products and services that it offers to its clients determine the nature of organizational value, performance, and productivity. Essential competitive advantage is gained by production of competitive and easy to market products brands or services. Secondly, customers are the main center of sales for a company, since their inadequacy would spell organizational discontinuity or poor market scope.

Thus, it is very vital for a company to be able to identify its long sustained clientele as well as target ones through the application of appropriate Customer relationship management strategies.

Quality planning affects organizations by attraction of more clientele, Sustainability improvement in addition to performance, productivity, and company value. Corporate social responsibility and competitive advantage also experience also experience a marvelous boost as a result of efficient quality planning application within an organization (Alexander and Harris 87).

The discussion in this report is aimed at analyzing quality planning within ADDC in regard to customer identification. The establishment of both internal en external clients of the organization is also deemed crucial, in relation to their needs and benefits. It will also provide an insight on benefits customer identification on project quality improvement.

Abu Dhabi Distribution Company (ADDC)

Abu Dhabi is one of the largest water and electricity chain companies based in the United Arab Emirates. The company’s operations are mainly governed by ADWEA (Abu Dhabi Water and Electricity Authority) in their water and electricity distribution affairs. This company serves a wide area, both in the country and outside the country, especially in the UAE.

Among other products and services, the main products are electricity and water, while the main activities are the distribution of these products to their identified and non-identified clientele. Those that are local consumers of electricity and water are referred to as internal consumers, while those from outside the locality are referred to as external consumers. All those people residing in the emirates of Abu Dhabi enjoy the services provided by the water provision company (ADDC Company profile, para 2).

More over, the company is charged with the responsibility of ensuring constant water supply. Having been incepted in 1998, the company has been successful in the production of services to its clients effectively. Not only is it a distribution company, it is also responsible for overseeing that production’s companies work to their best to ensure constant water supply within the locality as well as outside the local regions. It has been a reliable company over all the time in UAE as well as to other outside clientele.

The success and productivity over the time has been enhanced by the fact that quality is part and parcel of the working team. More over, the company has been driven by an aspiration to see the end results in water and electricity production. Its strategies have been aimed at providing the best quality services, in an urge to sustain and attract more customers. Thus, the recent years have seen the company plan on the best quality services and products as well as involvement in customer identification strategies (ADDC Company profile, para 3).

Client identification

Client identification is a strategy duly employed at the Abu Dhabi Company in UAE. This company attaches a very high value to its internal and external clients.

Internal customers; real needs and benefits

The company profile records that the company’s internal customers include the4 staff that work for the organization. Their efforts are recognized by the company as well as the distribution’s body, and they all value them as accounted for consumers. This is an excellent model, since the staff also becomes the company’s marketers both at the workplace and outside the workplaces.

The internal consumers also constitute the Arabs at UAE. Research records indicate that UAE is rated third in the world in terms of water and electricity consumption, thus the definite increase in demand for the services from Abu Dhabi. More over, the company distributes water to all parts of Arabia, except a few that are supplied by other similar companies (Alexander and Harris 92).

The language of these internal clients has been influenced a lot by the current technological advancements. These modern clients feel part of the developed world and therefore aspire to get the best services ever from the company. They are as well attracted by the sustainable water distribution at Emirates, thus embrace the company’s services. Additionally, UAE, being the third largest consumer of water in the world, there is a rising need fro the company to plan quality effectively.

As much as there are also other companies specializing in the same field, the company needs to employ efficient strategies that would gain competitive advantage. It is true that the clients that are served by this company have a great need for the services, thus they should practice customer satisfaction (Alexander and Harris 97).

External customers; real needs and benefits

External customers include other countries like the United States and Canada, in addition to other parts that are at the outskirts of the UAE towns. The language of these people concerning water supply services is that of wanting more services from the company. Substantial water supply is concentrated within the town that accommodates quite a large number of people.

However, the external clients are found to be in a great need for water supply. United States and Canada are known to be the two giants for water and electricity consumption, thus the company has identified this and is working towards achieving this specific goal. Therefore, there is a rising need in water consumption in the external clients, and the company should strategize itself to meet with these urgent needs (Alliott Management Consulting 5).

Benefits of customer identification on project quality

The quality of a project is highly accounted for by customer identification within an organization. It is always good for an organization’s management to identify the consumers that they serve as well as those that they are targeting at a particular time. The internal clients are very important within an organization since they are instruments for a company’s products. A number of benefits can easily be realized from the identification of customers (Alliott Management Consulting 4).

First, the more customers an organization identifies, the more the sales that are made, hence the increase in organizational productivity. Productivity also enhances employee morale to perform their specific duties for attainment organizational goals, therefore leading to increased performance within an organization.

This in turn leads to enhanced project quality, which acts as a customer attractions tool. Secondly, customer identification leads enhancement of competitive advantage. It is possible for the company to plan appropriate outsourcing strategies due to increased market competition. For instance, the organization can strategize the best brands that would entice their customers and sustain them (Alliott Management Consulting 7).

On the other hand, with customer identification, it is possible for one to identify their needs in terms of quality, quantity as well as tastes and specific preferences. This kind of a knowledge leads to the company embarking on producing quality products and services to enhance customer satisfaction. Customer satisfaction is a key driver to organizational success, since more and more would wish to utilize the products of a company.

Resource based view is also boosted by customer identification since an organization will always be anxious to know and evaluate how well their resources have been utilized in profit creation. More over, this identification creates sustained confidence on an organization’s management in producing excellent goods whose users are already identified.

Furthermore, it is easy for a company to engage in corporate social responsibilities, in the confidence that the society being addressed is right with it. It is also important to note that client identification increases the value of a business as well as enhancing its sustainability in terms of project quality (Alliott Management Consulting 5).

Conclusion

Quality planning is highly accounted for by the level of client identification by a particular organization. Abu Dhabi Company provides electricity as well as electricity services to its clients, both internal and external. However, the identification of clients has played major roles within the company in enhancing the implementation of appropriate Customer Relationship management strategies in addition to promotion of sustainability as well as organizational productivity.

Nevertheless, it is very crucial that every organization implements appropriate strategies that enable them identify more consumers to enhance competitive advantage in the modern competitive scope. More empirical and conceptual research needs be conducted in order to address the best customer identification and retention strategies.

Works Cited

ADDC Company profile. Abu Dhabi Distribution Company (ADDC). Abu Dhabi Government. 2011. Web.

Alexander, Ian and Harris, Clive. The regulation of investment in utilities: concepts and applications. Washington DC: World Bank Publications. 2005.

Alliott Management Consulting. “United Arab Emirates – water chain.” EVD International ondenemen en samenwerken. 2010. Web.

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