Mott MacDonald Company’s Strategic Placing

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Table of Contents

Introduction
Strategic Plan
The Vision, Mission and Core Values
Environmental Analysis
Industrial Issues
References

Introduction

This paper is an evaluation of a proper strategic plan that can give a company a strategic placing in the market. The paper evaluates Mott MacDonald Company headquartered in the United Kingdom. Specifically, the paper focuses on how best to build the company using strategized built climate resilience. The company faces lots of challenges in climate protection; for example, dwindling resources and unfavourable working environment.

Strategic Plan

At Mott MacDonald, restoration and protection of our environment is core to building a sustainable future for the company. The internationalization theory gives a good understanding of the need for adopting environment as a measure of the sustainability of Mott MacDonald’s business. As written by Bosselmann (2008, p.8), the internalization theory and principle in the management of the environment is a way of addressing market externalities.

Esty (2009) writes that it is important to consider the ecological influences on the company’s management (p. 123). The eco-advantages of a company are numerous. Edwards (2010) is of the view that all living things thrive under a particular ecological system (p. 91). Also critical is in recognising major threats posed by the environment to success of the business, especially when not taken care of. Winston (2014) writes that the continuity of business and anchoring resilience of investment is highly grounded on the protection of our environment (p. 19). The following are environmental strategies to be considered by Mott MacDonald.

There are several organizational components that strategically align an organization to the path of success using environment protection concepts. Madu (2012) explains the best foundation of business sustainability is on focusing on environmental resilience and conservation (p. 884). This is mostly on the company’s efforts on social responsibilities that focus on creating a favourable working and living environment for the company and the population.

Wood (2014) adds on this and note that renowned organisations have focused on the environment as the new frontier for gaining competitive advantage. The organizational components for this strategy must be streamlined towards creating an environment in the organization that has passion and objectives of protecting the environment. Mott MacDonald should have the following tenets for environmental protection; strong leadership, staff engagement, public situational awareness, creativity and innovation, internal resources and effective partnerships, among others.

Investing in protecting the environment is a sure way of building a sustainable business (Rainey, 2006, p. 543). It helps potential consumes of company’s products to value the organization as value-based.

The Vision, Mission and Core Values

The vision, mission and core values of a company are explicit statements that summarise directions of a company or individuals towards a course (Johnson, 2014, p. 163). In the strategic blueprint of the company, Mott MacDonald Company has to put strong visions, mission and core values which will serve as guidance and direction for environmental protection for sustainable business development of the company. The company’s environmental management focus is majorly in maintenance.

Vision Statement

To be a responsible organisation that cares for ecological factors for the purposes of building a sustainable world climate.

Mission Statement

Mott MacDonald Company strives to protect and preserve our climate as a way of refreshing the world, inspire happiness and optimism of world population by building sustainable climatic conditions and striving to make a difference and create the value of world climate.

Corporate Core Values

Strong leadership in building a strong world climate for population and organisational survival.
Building collaboration with like-minded individuals and organisations in preserving the world’s ecology for world’s better future.
Building a quality world’s climate for organisation survival.
I am creating passion amongst Mott MacDonald’s workers in preserving and protecting the world’s environment.

Environmental Analysis

This section evaluates macro trends relevant in environmental conservation as a key project Mott MacDonald has focused on for business survival.

PESTLE Analysis

This is a tool used by companies in tracking possibilities of a planned project to succeed based on the existing organisational environment. The concept stands for political, economic, social, technological, legal and environmental analysis (Ranchhod, 2007, p. 17). Essentially, the PESTLE analysis is a critical marketing tool for companies launching new products and projects (McCabe, 2010, p. 57). All of these elements are critical in understanding important steps to make a project succeed. The following PESTLE analysis evaluates circumstances of success for Mott MacDonald’s environmental project.

Element	Mott MacDonald outcome
Political	The political environment has a critical role in the success of a company and its projects. Mott MacDonald has to understand the policies in the United Kingdom regarding environmental protection before drawing a strategic plan for this project.
Economic	In environmental protection, a company must have ideas about economic forces in the country; for example, taxation. It is critical for Mott MacDonald to have a clear understanding of economic forces that can hamper or propel its focus on the environment to succeed.
Social	Sociological forces include the cultures that exist or can pop up and determine market structures. The success of Mott MacDonald’s focus on the environment will highly be determined by the cultures of people not only in the UK but the whole world regarding environmental protection.
Technological	Technological advances are likely to affect competitive advantages in the market, and for Mott MacDonald’s focus, understanding various technological issues would be critical in ensuring the overall success of its focus in protecting the environment for business survival.
Legal	Existing and probable legal issues are key determinants in the success of companies’ operations. Mott MacDonald must evaluate environmental and marketing legislations that can trigger the success of the project or delay it.
Environmental	This is the main focus of Mott MacDonald company, and therefore, by observing these factors, the company would essentially be strengthening its resolve on environmental preservation for business survival.

Industrial Issues

This section evaluates competition factors that exist in the market where Mott MacDonald operates in its focus to utilize environmental preservation for its survival in the market.

PORTER 5 Forces

Element	Mott MacDonald outcome
Supplier Power	With new entrants in Mott MacDonald’s area of focus, the supply of labour, raw materials and services to Mott MacDonald is threatened. It is imperative for the company to design a new strategy that wills a supplier of critical management components is sustained.
Buyer Power	New entrants have made it possible to sustain the buyers. This is likely to force the company to adopt new strategies; for example, change distribution channels and price change.
Competitive Rivalry	Innovation is critical in managing competition and sustaining a competitive edge for Mott MacDonald. It is also important for the company to have an effective competitive strategy; for example, a new advertising plan.
Threat of substitution	With the emergence of new products in the market serving the same purpose as those at Mott MacDonald, change of marketing strategy of critical products will effectively sustain the fame of the company’s products in the market.
New Entrants	New entrants in the area of focus at Mott MacDonald should be solved by innovation, putting energy in sustaining customer loyalty and focusing on product/service branding.

References

Bosselmann, K 2008, Governance for Sustainability: Issues, Challenges, Successes, IUCN Publishing, Gland.

Edwards, AR 2010, Thriving Beyond Sustainability: Pathways to a Resilient Society, Gazelle Publishers, Philadelphia.

Esty, DC 2009, Green to Gold: How Smart Companies use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, John Willey & Sons, Hoboken.

Johnson, G 2014, Exploring Corporate Strategy (8^th edition), Pearson Education, New York.

Madu, C.N., 2012. Handbook of Sustainability Management. World Scientific Publishing, Hackensack.

McCabe, S 2010, Marketing Communications in Tourism and Hospitality, Routledge, New York.

Rainey, DL 2012, Sustainable Business Development: Inventing the Future through Strategy, Innovation, and Leadership, Cambridge University Press, Cambridge.

Ranchhod, A 2007, Strategic Marketing in Practice 2007-2008, Routledge, New York.

Rudani, RB 2013, Principles of Management, McGraw Hill Education, New Delhi.

Satpathy, I 2005, Environment Management, Excel Books, New Delhi.

Tovstiga, G 2013, Strategy in Practice: A Practitioner’s Guide to Strategic Thinking, John Wiley & Sons, Hoboken.

Winston, A.S 2014, The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World, Harvard Business Review Press, Boston.

Wood, J.D., 2014. Foundations of Sustainable Business: Theory, Function, and Strategy. John Wiley & Sons, Inc., Hoboken.

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