Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.
In the public relations (PR) industry, the process of research is significantly important since it is vastly integrated into PR campaigns and programs. In order to better understand the research function at the PR firms, it is essential to compile information about this process. This report aims to (1) identify a particular PR firm and its job position for research, (2) to summarize the purpose of the research department at this company, and (3) to describe the job requirements for the selected position.
First of all, it is important to notice that PR is a highly demanded service, and thus there are numerous companies in this sphere. However, it is not possible to overview all of them, and this report will only focus on the analysis of one example. Ketchum is considered to be one of the most in-demand providers of the workplaces in the public relations industry. Therefore, it was chosen to overview the position of research associate, which is offered by Ketchum.
In this section, the summary of the research function in the selected firm will be given. In general, it is possible to observe that the research department in Ketchum conducts primary and secondary research projects, both qualitative and quantitative. In particular, it means that the researcher has to develop publicity survey questionnaires, focus group recruitment screeners, target audience profiles, and trend reports. Since Ketchum offers a workplace of research associate, the candidate will be doing his or her projects under guidance from the senior staff. Additionally, the associate will have to conduct social media (SM) research, using means for SM monitoring, and to measure the success of communication. The purpose of the mentioned actions is to provide insights for new clients, business teams, and account. Also, another important aspect of the research department is to evaluate media coverage for PR campaigns and programs and to provide multi-platform service for the clients.
Further, it is possible to discuss the job requirements for the given position. First of all, a bachelor’s degree (preferably in public relations, communications, marketing and market research, English, history, or other related fields) is needed, and the candidates with one to two years of experience in research are preferred. Secondly, there are some standard requirements for the job of that kind, including strong writing skills, ability to translate trends and technologies into colloquial English, interest in social media platform (how companies are driving awareness and engagement into the brand). Additionally, the ability to build connections and business partnerships, along with outstanding time management skills, are required.
In conclusion, it is possible to observe that the research function is particularly significant for any company in the public relations industry. The researchers’ primary duties are to assess the condition of the marketplace and to conduct qualitative and quantitative research projects in order to provide insights for consumers and businesses. Additionally, the measurement of social media coverage and response is also of high importance.
Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.