Tesla Motors Company: Finance, Data and Hype

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Hype	Reality
Tesla Motors are sure that their electric cars are the safest type of vehicles in comparison to the rivals and the cars that use fuel instead of electricity. Financial reports state that Tesla cars will be sold so fast that electric cars are likely to substitute ordinary vehicles very soon.	In 2013, there was an accident with a Tesla car. On the highway in the United States, the car was burnt after a little accident. The owner of the car claims that it burnt for no reason.¹Nevertheless, the experts from Tesla Motors are sure that it happened because of the external influence, so the accident stimulated the battery ignition. However, in a couple of days, a similar case happened in Mexico. The professionals in the automobile industry are sure that such cases can only be explained by a bad security system. Innovations are always risky, and thus, the car should be used for a while in order to be sure that it is safe. Dealing with innovations people double risks. The same had happened to Tesla Motors. The reality does not reflect the financial strategies of Tesla Motors. They aimed to be popular in China, however, failed.
One of the strategies of Tesla Motors is to foster the transition of the society to renewable energy sources. The company notes that their electric cars are environmentally friendly, and thus, should be used by as many people as possible to improve the situation concerning the environment. ²When the company develops a strategy based on the goods that are eco-friendly, it attracts a lot of customers. It is very difficult to be unique riding an ordinary vehicle; however, Tesla meets the expectations of clients and provides them with unique cars that are costly.	2. The experts claim that all discussions about zero emissions are nonsense. Talking about emissions people do not take into consideration the effectiveness of how the batteries are charged. Despite the fact that there are evident advantages of the electricity system, the environment is still polluted. Tesla cars do not use gas; nevertheless function due to the burning of carbon. Tom Milnes, the professional in the sphere of renewable sources and ecology, states that Tesla’s vehicles are not the way out of the problem regarding pollution of the environment. Tom Milnes once stated that “it is a smart business move, and it might be a commercial success, but as a scientist I don’t think what Tesla’s proposing is a good solution”.³

Finding a data regarding the hype of the strategies that are implemented by Tesla Motors was a difficult task. The CEO and other members of the company have given an interview numerous times; however, the question regarding the strategies was not the popular one as the majority of journalists are more focused on innovations and the technologies that Tesla Motors uses. However, as a matter of fact, the fundamental concern of the company outside of innovations is the extension of the market and fostering the transition of the society to the electric cars.

For the company to be popular and successful in the selling of products, the organizations should be informatively bright. However, not always they are honest concerning the data should be trustworthy from the one side and realistic and attractive from the other. It should be noted that it is not about telling lies to the customers; it is more about creating a reputation of the organization that is attractive to the public.

Bibliography

Hiltzik, Michael. “Tesla Hype Watch: You Know the Model 3 Doesn’t Exist Yet, Right?” Los Angeles Times. Web.

Wade, Lizzie. “Tesla’s Electric Cars Aren’t as Green as You Might Think.” Wired. Web.

Westervelt, Amy. “Tesla’s New Batteries May Be Harder on the Environment than You Think.” The Guardian. Web.

Footnotes

Michael Hiltzik, “Tesla Hype Watch: You Know the Model 3 Doesn’t Exist Yet, Right?” Los Angeles Times. Web.
Amy Westervelt, “Tesla’s New Batteries May Be Harder on the Environment than You Think,” The Guardian. Web.
Lizzie Wade, “Tesla’s Electric Cars Aren’t as Green as You Might Think,” Wired. Web.

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Tesla Motors Company: Finance, Data and Hype

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