Schneiders Food Company and Tyson Foods Inc.

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Table of Contents

Introduction
Product analysis
Marketing objectives

Introduction

Schneiders Food Company and Tyson Foods Inc are the companies that are used for the competitive product analysis in the given paper. The Schneiders Food Company and its competitor the Tyson Foods Inc. will form the company’s product profile. Schneiders Food Company is a company that deals with processing and packaging meat products, such as ham, smoked sausage, bacon, country meat munchies, sausage meat, and fowl products. It also offers cooked meals, such as lunch kits, sausage rolls, and meat pies. It was formed in the year 1890 in Kitchener, Canada. Presently it is a subsidiary of Maple Leaf Foods Inc. Company

Tyson Foods Inc. is the company that is engaged in dispensing and marketing pork, beef, chicken, as well as other meat products. The company also deals with poultry feed production, with cooked food, what is more, it equips contract growers as well as breeds chicken so as to retail it to the stores.

Product analysis

Various issues are usually involved in the product analysis; they are used in order to compare the products between the two companies. The first element is the target markets of the companies. Schneiders Food Inc. targets consumers all over the world but puts its stress more countries bordering with the Pacific Ocean. It sells its products to Canada, and distributes them to wholesalers, food service suppliers, as well as retail chain stores. Meanwhile, Tyson Food Inc. markets and supplies its products to nationwide grocery retail stores, local grocery wholesalers, meat suppliers, armed forces commissaries, warehouses, and manufacturing food processing corporations.

The second element to consider is the benefits offered by both companies. Various companies offer different benefits to their employees. Schneiders Food Inc. offers competitive salary packages that are accompanied by sick list, vacations, and salary increments for the employees that are ideal for people’s career growth within the company. Senior directors also offer guidance and training to the junior subordinates. Tyson Food Inc. offers its benefit packages to not only its employees, but also to the customers of their products. Tyson Food Inc. offers health benefits such as dental care, prescription drugs, and eye care. They are actively get involved into in corporate social responsibilities. In addition, they offer discounts on products, retirement plan schemes, plans of stock purchase in some of their stores.

The third element to further look at is the quality of the company’s products. According to Schneiders Food Inc., the brand stands for fine meat and food products. Its cooked products are made from home recipes that were passed down from one generation to another. Its products, such as lunch kits make families enjoy ready-to-eat-meals.

As for Tyson Foods Inc., they believe in creating wonderful food products while maintaining high standards. This made the company be ranked as one of the second largest processors in the Fortune 500, and a member of the S&P 500.

The fourth element in the analysis is price. According to Maple leaf Food, it is the price setter in the marketplace. The prices are normally determined by the existing meat prices. Unfortunately, in 2008 the increases in price led to the decreased overall quality of the meat produced.

Tyson Foods Inc. also uses the existing meat prices of a region to determine its product prices. For instance, when beef and other meat products determine a number of the price increments, they decrease the sales volume.

An improved product is another element in the product analysis. When Madcow disease broke out in Canada, the matter alarmed Maple Leaf Food, as a result, they had to deposit money into research; eventually, they came up with new technology to enhance food protection to avoid losses because of the disease which led to even higher quality products with a higher customer base.

Since Tyson Food Inc. breeds its chicken, it is able to come up with an assortment of fresh chicken, for instance, it supplies over 20 mixtures of fresh chicken, 10 assortments of frozen, and 50 assorted improved chicken products.

Schneiders Food and Tyson Food Inc. are located and founded in different locations, though they address almost the same market targets. Therefore, location is another element used in analizing product analysis. For instance, Schneiders is founded in Kitchener, Canada while Tyson is founded in the USA. Both companies have their products sold outside their areas.

Marketing objectives

Profit margins

According to the financial review of Maple Food Inc., in the year 2009 operating revenues increased to $196.1 million from $128.4 million in 2008. In addition, the revenue per share improved to $0.57 in contrast to $0.29 in the previous year. The increments were due to the revival of the prepared meat volumes.

Customer attitude

Even though there was an increase in the pricing of the meat products, customers changed and got accustomed to high prices because the meat products were of high quality. The quality of the products has a direct effect on the decision of customers to purchase the products.

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Schneiders Food Company and Tyson Foods Inc.

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