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Abstract
The given paper presents itself as a strategic posture of Boeing Company. It incorporates the basic aspects of these companys functioning and revolves around the opportunities for the further rise. The work describes the companys overall direction and the major corporate strategies that are needed to attain outlined goals and contribute to the improved outcomes. Furthermore, the parenting strategy peculiar to the company is also investigated in terms of the given paper. Altogether, Boeings main aspects of strategic planning are discussed and analyzed. At the end of the paper, conclusions related to planning and the further actions needed to improve the companys functioning are given. Finally, different types of strategies that are implemented are also discussed and researched in the given paper.
Strategy Posture for Boeing
At the moment, Boeing could be described as a leading company that is focused on the manufacturing of aircraft and its supplies to different countries all over the world. The company has stable incomes and revenues that come from the unique popularity of the brand, high quality of its products, and efficient strategy. Besides, several aspects should be analyzed to evaluate its current corporative strategy.
First, the firms directional strategy could be considered stable and oriented towards its gradual growth. Boeing devotes significant sums to create new facilities and improve its functioning. The company also sponsors the creation of new aircraft (“Boeing overview”, n.d.). Additionally, because the rapid growth of technologies preconditions the increased demands for security and technological equipment, Boeing also tries to diversify its product lines to hold its leading positions in the market and preserve the high level of interest to its aircraft. Moreover, there are no signs of a decrease in the companys level of activities or bankruptcy. Boeing remains a profitable manufacturer of aircraft characterized by great perspectives and tendencies towards further growth.
Besides, the markets in which the company competes are characterized by a high level of rivalry as there are suggestions from other companies that also manufacture aircraft. For this reason, Boeings strategy is also focused on the acquisition of a certain competitive advantage needed to win the rivalry and conquer the market. Continuing the investigation of the given sphere, it is also vital to consider other peculiarities of the market such as the threat of new entrants, risk of substitution, bargaining power of buyers and suppliers. Applying these concepts to the aircraft market, one could admit the complexity of its functioning and perspectives that could be explored by any actor. However, the given task is complicated by the existence of numerous rivals that also want to obtain incomes.
Furthermore, the companys parenting strategy could also be characterized by its unique efficiency. It constantly coordinates activities and transfers to cultivate capabilities and create new facilities that could help to introduce new product lines or improve the functioning of existing ones (“Airline strategies and business models”, n.d.). The companys philosophy is designed to foster superior performance from its business units and assist it in becoming the main agent on the international market.
Altogether, Boeing could be characterized by the efficient strategy that is created in a way that helps it to meet the majority of the modern challenges and obtain a competitive advantage. Additionally, there are numerous opportunities for the companys further rise as it invests in numerous facilities and is focused on the diversification of its product line.
References
Airline strategies and business models. (n.d.). Web.
Boeing overview. (n.d.). Web.
Do you need this or any other assignment done for you from scratch?
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