GameChanger Concept in the Oil and Gas Industry

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Table of Contents

Summary
Key Learning Points
Relevant Statements to the Session
Critical Analysis
Practical Implications
Learning Reflections
Bibliography

Summary

The concept of GameChanger is perfect in its simplicity and incredible in its scale. In the oil and gas industry, where innovations may lead to drastic changes, the idea of testing the success of a certain concept is highly welcome. Encouraging people to contribute their ideas regarding the improvement of the oil and gas industry and providing an opportunity to test the suggestions, the GameChanger project is bound to become the revolutionary phenomenon that will reinvent the industry.

According to the official description, the new platform for testing projects implies the identification of the originality of the concept, its value, the driving factors behind the contribution, and its actual effects (Shell GameChanger n.d.).

How the GameChanger concept was born is, in fact, also unique and inspiring. Prompted by a purely medical concept of an MRI scanning, it altered the oil and gas industry by helping understand how fluids move through rock (Shell GameChanger n.d.). Therefore, Shell has created an entirely new concept of promoting innovation by introducing what was a medical concept into the oil and gas industry realm, which is a truly outstanding accomplishment.

Key Learning Points

Main learning points

A detailed analysis of GameChanger as a concept showed that innovations might have an interdisciplinary nature. In other words, an original and groundbreaking solution may be spawned by an idea that belongs to a different industry. Thus, prerequisites for creating a global innovation network for sharing essential ideas and introducing improvements can be built (Shell – GameChanger n.d.).

What was your impression of GameChanger?

I was struck by how simple the concept was and what immense changes it brought. More importantly, the fact that it has a huge potential for designing new approaches to specific problems in any domain is breathtaking.

Would a similar idea work for your company?

For an idea such as GameChanger to work, a sustainable setting must be built. Financial assets must be managed in a cost-efficient manner, with every department receiving the amount of funding that it needs. Therefore, I believe that the framework would work for my company if certain change management models (e.g., DMAIC) could be used.

What was GameChanger for and what not?

GameChanger was meant to introduce innovations to a range of industries, at the same time saving them the costs and the time that a negative outcome would take. In other words, the framework would not work for the areas in which tests can be run at a comparatively low cost and regularly.

Relevant Statements to the Session

What did you learn?

I learned that it is essential to give credit to all ideas that provide innovative solutions. Moreover, I realized that original solutions could work for several industries once shaped appropriately.

How did the process compare to new product development processes discussed in class?

The emphasis on the need to take every idea into account and test its efficacy in achieving the expected results can be deemed as the primary difference between the new product development techniques that are traditionally used in the business environment and the one that was designed by Shell (Platform Houston 2014).

Would you have ideas for GameChanger?

I would love to contribute to GameChanger. For instance, I would be interested in testing a tool for improving time management in a specific industry, e.g., the oil and gas one.

What hesitation would you have for submitting ideas there?

When submitting an idea to GameChanger, I would probably doubt whether someone has already provided a similar concept, or whether it will be of any value.

Critical Analysis

What risks would you see in the process?

Even though, as a concept, GameChanger works exceptionally well and has a lot of potentials, it may also imply certain risks for both the company and the people that will use the services to pitch their innovations. The security of the information and the potential threats to intellectual property rights can be viewed as the primary source of the risk. Seeing that the applicants do not have the opportunity to track the process of information management, allegations concerning information theft and data disclosure may ensue.

How can people protect their ideas?

To safeguard their data, people may use copyright law. Particularly, licensing the idea before submitting it to GameChanger may be an option. Furthermore, an opportunity for an investigation and the following compensation should be provided.

How fair do you consider compensation?

In case an investigation proves that the customer’s ideas were stolen, it will be fair to offer compensation for intellectual property theft.

Practical Implications

What indirect benefits you could see in the process?

It can be assumed that the model allows for increasing the levels of motivation and engagement among the staff members significantly. GameChanger suggests that literally, anyone can come up with the idea that may prove brilliant. Furthermore, the project also implies anonymity, which means that, in case of a failure, the applicant will not be judged and, thus, will not receive the negative feedback that will avert them from producing innovative ideas in the future (ShellGameChanger 2011).

Who would be the first target audience for GameChanger?

One might argue that the platform allows anyone to submit an idea that may revolutionize the industry. However, apart from pitching a concept, one will also need to think about the resources that will be required to create it, as well as the experts that will be needed to work on it. Consequently, a regular employee is unlikely, though possible, the candidate. Organizations or teams of experts, on the other hand, are bound to be the target audience that will be able to submit a viable idea.

How did you consider the example team dynamics?

The team with a strong leadership strategy and an efficient information management system should be viewed as a stellar combination of elements for success. The participants must be empowered to voice their ideas, as well as think productively and outside of the box. At the same time, the leader of the team must make sure that not a single idea should slip under the radar. Thus, the participants will be able to produce innovative solutions.

Learning Reflections

What takeaways did you have from the case?

On the surface, the case showed quite clearly that it is crucial to provide people with an opportunity for testing their ideas, at the same time reducing the costs for tests. After a more thorough examination, it became clear that the case points to the need to take every single idea into account and consider the opportunities that it provides.

Which part of the innovation process was covered by the concept?

GameChanger offers completing the stages involving screening and experimentation. While often overlooked, the identified elements are crucial for recognizing and giving credit to an innovative approach.

What did you find surprising?

It is quite unexpected that GameChanger is not a huge success yet. With the opportunities that it opens, it should have become the driving force behind innovation by now. Nevertheless, it is expected that GameChanger will be more popular in the future.

Bibliography

Shell – GameChanger n.d., Web.

Shell GameChanger n.d., Web.

ShellGameChanger 2011, Shell Gamechanger process, Web.

Platform Houston 2014, Shell GameChanger, Web.

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