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The Video Business Cases introduces the Interview with Michael Horton, the vice president of C.S.C. Computer Sciences Corporation. Mr. Horton elaborates on his business activities, the mission, and the vision of his organization, daily working activities (Hammond 376). The vice-president also introduces the analysis of the company’s customer base, as well as how their products and services are introduced about the demand and supply rates.
While introducing the main goals and objectives of the organization, Mr. Horton emphasizes the importance of the vision and mission of the company as the leading aspects of successful management. In particular, the corporation is focused on meeting the technology needs of governmental agencies, as well as introducing the services at the international level (Doty 647). The efficient and well-grounded mission, therefore, shapes the foundation for the corporate culture and social corporate responsibility. Analysis of customer demand is an integral part of organizational activities because it contributes to the development of consumer values.
In the interview, the vice-president focuses on the significance of project and team management in enhancing the quality of products and services delivered to customers. In particular, the interviewee asserts that successful project management consists of developing “good people” skills that are necessary for dealing with ambiguous and uncertain situations (Horton n. p.). Finally, Mr. Horton touches upon such important issues as team management and conflict resolutions.
These theoretical frameworks play an important role in enriching the organizational culture and promoting a favorite working climate in an organization. An individual-centered approach, therefore, is indispensable for the advancement of corporate culture and encouraging employees.
Analysis of Causes and Issues and Their Importance to the Organization
In the interview, Mr. Horton focuses on such problems as conflict resolution, cultural diversity, globalization, and international cooperation. To begin with, a conflict situation occurs when there is a communication gap between the service provider and the consumer. To solve the issue, the vice president insists that the best solution will be introducing efficient listening, which is the basis of successful interaction and cooperation. Further understanding individual needs stand at the core of conflict resolution and, therefore, negotiation and diplomatic approach should suit the situation in the most efficient way.
Competition is another problem that Horton’s organization encounters. In particular, the interviewee focuses on the fact that the organization had to compete with the companies they collaborate with. Under these circumstances, the organization should choose the right stakeholder to strengthen cooperation and eliminate possible weaknesses. Although the organization deals with IT products and services, people’s development is also an integral condition for the success of the venture. In this respect, Mr. Horton discusses the importance of time and budget management that will allow the company to address the target consumers and ensure the organization’s high performance.
Finally, the interviewee investigates risk management, as well as the nature of the failure of organization projects due to insufficient training programs. In this respect, the focus should be made on developing a stronger training course for employees to be able to face contingencies.
Works Cited
Doty Paul. “Portal: Fish, Fire, Fallacies: Approaches to Information Technology and Higher Education”, Libraries and the Academy 2.4 (2002): 647-652. Print.
Hammond, John S. Learning by the Case Method, Cambridge, MA: Harvard Business Publishing, 2002. Print.
Horton, Michael. Interview with Michael Horton CSC. n. d. Web.
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