TIX4U.com: An Online Ticketing Company

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Tix4U.com is an online ticketing company that operates in America and majorly sells online tickets for shows, community theatres, and production companies. The main objective of online ticketing is to save time spent while clearing the entrance requirements at the gate as well as enhancing security in social places. Purchasing tickets for such social functions can normally prove time-consuming when there are large turn-ups, the sheer number of people to be served would overwhelm the attendants and this would see the revelers spend more time in queues waiting for those who showed up earlier to get served with the tickets. Besides, the fact that cash would be collected at the gate exposes event organizers to robbers. These are the problems that the company seeks to redress.

Being a small company, Randy the chief executive officer would think of expanding the firm to reach several sporting activities in the United States. Randy should therefore begin applying for tenders to sell the tickets for matches. The company largely depends on the sale of tickets. The more tickets it sells the more revenue comes in. The selling of tickets can be increased if the marketing officer who in this case is Randy improves the visibility of the firm. Therefore looking for tenders to sell the tickets for most of these events should be a preliminary step that Randy should take.

The other step involves lots of advertising; this company requires as much visibility as the media can offer. Randy must therefore advertise his company in the best way he can. Being an online company it would be better if he was to advertise his company on the internet. It would be prudent for Randy to make effective use of opportunities provided by social sites. These sites offer a one on one interaction with users and would widen the market for Randy’s venture.

Vision

To be a leading online ticket selling company through quality assurance and provision of proper safety procedures of online payment.

Mission

Offer reliability to our clients while cutting down the costs related to time in the process of accessing social events.

Long term strategic goal;
- To be the online ticketing company of choice worldwide and to assure clients their safety in the process of online payment mechanisms
Short term tactical goals:
- To offer successfully the ticketing services for the American high school functions and to expand the services to cover mainstream entertainment functions.

The four goals above are the most relevant for the company because currently, not all Americans are aware of the presence of this company. Like any other business venture, the dream of the CEO is to see his business expanding; this can not be achieved if he fails to improve his brand visibility.

Being a young company, not so many people would entrust it with their debit and credit card credentials, it is therefore mandatory that the firm guarantees its clients’ safety of their funds and that there would be no instances of hacking into the coffers of the clients. The long-term goals of this firm can be achieved if the company strives to be as effective as possible while focusing on building customer confidence in its procedures. Should these be achieved then the operation field would be open and the firm would develop.

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TIX4U.com: An Online Ticketing Company

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