Google Corporation: Emerging Technologies for Solving Problems

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Table of Contents

Introduction
Overview of Emerging Technologies Applicable for Google
Smart Speaker
Blockchain Technology
Quantum Cryptography
Analysis of Technologies
Conclusions
References

Introduction

Google is a rapidly developing company providing one of the world’s most powerful search systems. It suggests some popular and unique services which make it even more popular and successful. However, Google faces some problems. It is important to prevent the harmful influences that the problems may have on the company’s status in the IT market. The issues that should be the primary concern of Google’s company include slowing down of its steady development, low efficiency of electronic payments, and security (Levy, 2014). Emerging technologies can become a way out for the company to solve the existing problems and secure the company’s further development.

Overview of Emerging Technologies Applicable for Google

Among hundreds of emerging technologies, some can be used in the sphere of information technologies. Some of them can be successfully implemented in case of Google Corporation problems. For example, the reduction of growth rates can be stopped with the introduction of new services, such as Google Home, which uses the technology of a smart speaker. A problem with electronic payments can be aided with the help of Blockchain technology. Finally, the security issues can be improved with the application of Quantum cryptography.

Smart Speaker

The emerging technology of a smart speaker has already been implemented in the Google Home service. It uses a device that can distinguish the voice and follow instructions. It is a personal assistant which helps to find answers to questions, manage tasks, plan the activities, entertain, and have fun (“Google Home: Explore features,” 2017). Although the project was launched a year ago, it needs improvement. First of all, it is not available in most countries. Thus, it cannot bring much profit or add to Google Company ratings. Secondly, some additions are suggested to make this product really competitive and different from the Echo project (Heater, 2017). There is no information on the cost of the project for the company. However, the consumers will find it cheaper than the famous Amazon Echo competitor. Still, it is more expensive than the cheapest similar devices. Google home utilizing smart speaker technology can bring the company to a new level. It will be recognized not only as a big search engine but also as a company providing multi-task products.

Blockchain Technology

Google provides some shopping services such as Google Store. However, consumers often complain about the low efficiency of payment systems. One of the emerging technologies which aid online payments is blockchain, also called a distributed ledger technology. It is a revolutionary instrument that can be implemented for payments and arrangements (Nair & Sebastian, 2017). It helps to reduce or remove the cost of the transaction. Moreover, it is useful for simplifying record-keeping. One of the major advantages of blockchain technology is the provided data privacy (Nair & Sebastian, 2017).

Its multilevel security is valued by the customers. Since blockchain can be used to manage data from various places of residence, it will be appreciated by Google users who live all over the world. It does not involve third parties for transactions. Thus it is faster and cheaper than standard payment systems. At present, there is not much competition in this sphere. Mining Bitcoin, which is based on Blockchain technology, is rather complicated for an inexperienced user. Thus, Google has a perspective of creating a unique service with a more customer-friendly interface. There is no distinct information on the cost of Blockchain technology implementation. It will depend on the size of a chain created and the number of users. It will attract customers who make a lot of online payments and want to make them cheap and secure.

Quantum Cryptography

One of the problems that trouble Google customers is the safety of personal accounts and information placed online. Due to the focus on freedom, openness, and accessibility, security became Google’s weak point. The company needs to take some actions not to lose its customers. Quantum cryptography can be selected from the list of emerging technologies to aid the safety problems. Cryptography literally means the art of “secret writing” (ETSI, 2014, p.7). Thus, it is used for secure and confidential communication. In its turn, quantum cryptography can protect data and communication, which could be interfered with by quantum computers. The task of Google programmers will be to create codes that cannot be easily broken. Quantum technology will be helpful here (Brassand, 2016). The implementation of quantum cryptography by Google company will increase the safety rates. The growth of safety, in its turn, is likely not only to keep the customers satisfied but to attract new clients. Both variants are evidently beneficial for the company.

Analysis of Technologies

The technologies analyzed above are aimed at solving major problems that Google Corporation faces today or is going to face in the near future. The implementation of emerging technologies does not only solve the current problems but creates conditions for the company’s further successful functioning. Since there is no information on the cost of those technologies implementation in the open access, the quantitative analysis is not possible. Moreover, it should be kept in mind that the cost of projects developed on the basis of emerging technologies should be calculated separately for every case. However, it is not the aim of this paper.

As for the qualitative analysis, the following ideas can be suggested. Since the technologies address different problems of the company, the evaluation of their efficiency would be inappropriate. Thus, it is possible to assess their importance and the order of implementation. The issue of safety looks the most important. In case the company is not able to guarantee security, the development of other innovative projects maybe not efficient. Thus, the introduction of quantum cryptography technology should be the primary concern. Two other technologies cover different aspects and can be implemented simultaneously. The smart speaker project is already functioning and needs improvements. The change of payment system applying Blockchain technology is a new project to be developed and demands more time and efforts to bring first results.

Conclusions

On the whole, the functioning of a modern company is not possible without the implementation of new technologies. The investment in emerging technologies should be the primary concern of the management. The technologies positively influence the work of any enterprise making its services cheaper, more efficient, more available, and desired by the customers. The people who select a provider of any service would prefer a developing and flexible company that is able to adjust to the changing market conditions and supply the service of high quality.

References

Brassand, G. (2016). Cryptography in a quantum world. International Conference on Current Trends in Theory and Practice of Informatics, p.3-16. Web.

ETSI. (2014). Quantum safe cryptography and security; An introduction, benefits, enablers and challenges. Web.

Google Home: Explore features. (2017). Web.

Heater, B. (2017). After a year of catching up, Goggle Home needs to truly distinguish itself from the Echo. Web.

Levy, A. (2014). Five problems Google faces in the next 10 years. Web.

Nair, G.R., & Sebastian, S. (2017). BlockChain technology: centralized ledger to distributed ledger. International Research Journal of Engineering and Technology, 4(3), 2823-2827.

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