Mobile Phone Industry’s Future

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Table of Contents

Introduction
Mobile marketing manager
Phone application developer
Personal skill matches
Why I chose the above job description
References

Introduction

Over the last few decades, the mobile phone industry has been flourishing (Michael & Salter 2008, p. 67). Unlike in the manufacturing industry, the effects of the recession have had insignificant impacts on the sector. As such, unemployment was not witnessed in the sector like in the manufacturing sector. The above illustrations indicate that the future of the mobile phone industry is thriving.

Mobile marketing manager

Mobile marketing managers are required to supervise initiatives aimed at delivering fine mobile experiences for consumers. As a mobile marketing manager, an individual will be in charge of mobile consumer acquisition promotions, collaborate with the major parties in the industry to supervise the regular promotion on mobile, and have authority over the mobile product roadmap (Vesa 2005, p. 32). Equally, a mobile marketing manager will be required to evaluate the efficiency of mobile marketing promotions, collaborate with the mobile product experts, come up with innovative tools and functionalities, and collaborate with the mobile retail team to supervise the development and use of mobile applications.

To be a mobile marketing manager, an individual should possess the attributes indicated below. One should have a degree in business or related courses, 3 years of experience in marketing, and 2 years of experience in internet marketing (Gruber 2005, p. 86). Similarly, an individual should have adequate experience in marketing promotions concerning phone applications and phone websites.

Phone application developer

Mobile phone application developers convert software instructions into applicable programming codes. Equally, a mobile phone application developer is required to keep up and come up with corporate programs (Fitzek & Reichert 2007, p. 37).

Usually, application developers concentrate on a particular development field. The fields may include phone applications or office software. Based on the above illustrations, it is apparent that application developers must possess in-depth knowledge of computer programming languages. Phone application developers do not only work in the mobile phone industry but also in a broad range of business sectors (Haseman 2012, p. 12). As such, the experts work hand in hand with IT experts.

To be a phone application developer, an individual should be skilled in programming languages such as C, C++, Java, and Objective C (Betts 2010, p. 12). Also, developers should be acquainted with writing tools such as UI design. When potential mobile phone developers have acquired the above skills, they should select the platform they would like to concentrate (Zhou 2011, p. 67).

Personal skill matches

Personal attributes

I am an easygoing, hardworking, good communicator, confident, creative, and open-minded individual. I can work as an individual. Equally, I can work in a team. Based on the above attributes, I believe that I am suited to be a mobile marketing manager.

Values

I have always valued how mobile phones have been changing the way people communicate, relate, and behave in society. Through this, I have always aspired to work in the mobile phone industry. In this regard, I believe that a job in mobile marketing management will match with my interests. Therefore, the above profession will ultimately enhance my career satisfaction.

Skills

To be a mobile marketing manager, one should have a degree in business or related courses, 3 years of experience in marketing, 2 years of experience in internet marketing (Curwen & Whalley 2010, p. 34). Similarly, an individual should have adequate experience in marketing promotions concerning phone applications and phone websites (Zheng & Ni 2006, p. 78). Since I do not meet the above requirements, I am supposed to work for a few years in a relevant field to acquire the required knowledge.

Why I chose the above job description

Currently, I am undertaking my undergraduate studies. From the time I enrolled in the studies, I have always yearned to make an impact in the mobile industry. Equally, I have always wanted to advance my career by learning more about mobile phone applications. Although I would have liked to be a mobile phone application developer once a day, the lack of diversity within the field is of concern to me (Fitzek & Reichert 2007, p. 78).

I need to advance my career to the level that will allow me to interact with more individuals, be involved in policymaking decision, collaborate with the mobile product expertise to come up with innovative tools and functionality, and collaborate with the mobile retail team to supervise the development and use of mobile applications. To achieve the above ambitions, I preferred to concentrate on a course that will enable me to be a mobile marketing manager in the future.

By attending several mobile phone workshops and carrying out my researches on the field, I am confident that I will learn a lot of information about the industry. Similarly, by attending marketing and managerial lessons I would learn a lot about management skills and be able to enrich my problem-solving skills and develop concrete knowledge about the administrative elements required in the industry (Riggs 2007, p. 123).

References

Betts, D 2010. Windows Phone 7 developer guide: building connected mobile applications with Microsoft Silverlight. Microsoft Corp,Redmond, Wash.

Curwen, P. J., & Whalley, J 2010, Mobile telecommunications in a high speed world industry structure, strategic behaviour and socio-economic impact. Gower, Farnham.

Fitzek, F. H., & Reichert, F 2007, Mobile phone programming and its application to wireless networking, Springer, Dordrecht.

Gruber, H 2005, The economics of mobile telecommunications. Cambridge University Press, Cambridge.

Haseman, C 2012, Creating Android applications: develop and design, Peachpit Press, Berkeley, Calif.

Michael, A., & Salter, B 2008, Marketing through search optimization how people search and how to be found on the Web. Elsevier/Butterworth-Heinemann. Amsterdam.

Riggs, T 2007, Encyclopedia of major marketing campaigns. Gale, Detroit, MI.

Vesa, J 2005, Mobile services in the networked economy. IRM Press, Hershey PA.

Zheng, P., & Ni, L. M 2006, Smart phone and next generation mobile computing. Elsevier, Amsterdam.

Zhou, Z 2011, Windows Phone 7 programming for Android and iOS developers. John Wiley & Sons, Indianapolis, IN.

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