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The DELL computer corporation has one of the largest assembly, production, and distribution chains for computer hardware and peripherals in the world, and these facilities can be easily utilized for the distribution, marketing, and sales of any new DELL products, including a hypothetical gaming system that it may develop.
In the global business and e-business environment, the DELL corporation has already gained a standing against its rivals for its product reliability, quick support, and service, and also its adaptability to the user’s needs. This backing of several years of being a well recognized and, to a great extent, a common household name will help immensely in the marketing of any future products launched by the corporation.
The sales opportunities in the business environment can be exploited by a sequential or phased launch of the products in different global markets planned to keep in mind the relative strengths and weaknesses of the corporation in a particular market and the current buying trends followed in the global markets. For example, the DELL Corporation has its largest distribution and supply chain as well as market share in the American markets followed by the European Markets, whereas it lags behind in the Asian markets, be they in China, Japan, or India, the same applies for the Eurasian markets of Russia. Thus, an optimal strategy would be to launch the product first in the stronghold markets like those of America and Europe, where the product is highly likely to be enthusiastically received and will be able to build a market reputation for itself against its competitors like the gaming consoles marketed by Sony or Microsoft. Once the product establishes itself as a strong contender against these rival products in the stronghold markets, and it gains the acceptance of the user community ( in this case, the gaming community), the positive publicity thus gained can be used to further market the product prior to its launch in other markets. For example, in terms of gaming, the Indian subcontinent closely follows in the footsteps of the American market and is likely to be influenced by positive reviews about the product from such a market. After a sufficient amount of such publicity, the product can be launched in these markets, and newer features such as more and more gaming titles can be offered to keep the sales high and the product loyalty at an optimal level. In certain cases, it is favorable to organize gaming contests at regional, national, and international levels to further promote sales in the case of a dormant market or to raise sales in an already favorable market.
The e-business environment can be used to optimize sales by marketing and publicizing the product through all the e-business channels already in association with the corporation, such as e-journals writing favorable reviews, publicity in various popular e-zines, and on websites. Lucky draws and online contests will promote the console even further and the sale of the gaming system and featured games online via already existing supply chains owned and operated by the corporation.
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