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Being an exporting company is not easy; always in need of a compromise between two states and attempting to beat the rivals is quite a complicated task (Deloitte). Entrepreneurship that handles the transportation of used American tires to China, the given company requires a better representation in the target states. By making several changes in the current company marketing policy, one can expect that its rates are going to get even higher.
To represent the services of the given company in the most graphic way possible and demonstrate the entire palette of tires that the company offers, as well as display the redeeming quality of the firm’s goods, such an event as China International Petroleum & Petrochemical Technology and Equipment Exhibition (CIPPE) seems to suit best. Even though the given event is going to take place relatively soon and there is little time to get ready for the show, the scale of the given event provides a pool of opportunities for the tires selling company from the USA to conquer the Chinese market. Held on March, 19 (Automotive Components Market), the given show will help in introducing the company to a wider audience and even attract some potential target customers.
Naturally, the company will also need a firm that will represent it in the Chinese market and provide an efficient advertising campaign for Chinese customers to notice. In the given case, Wilder International Logistics seems the most adequate choice, since it allows us to be in touch with the agent constantly. According to the company statement, it is possible to get in touch with the agents within 10 minutes (Wilder International Logistics Co., Ltd.). Offering its services for the USA, the enterprise fits the needs of the company in question perfectly:
However, the company will need a domestic freight forwarder that will help deliver the goods to the target country, i.e., China. When considering the existing options, one must admit that the choice of the companies that offer the requested services is rather scanty. Among the most suitable agents, Global Forwarding Enterprises LLC seems the most trustworthy. Although the firm offers the transportation of goods from China to the U.S., one might assume that it will also help in transporting the goods from the USA to China.
Since the company’s headquarters is in the USA (348 Route 9 North Suite G, Manalapan, NJ, 07726, USA (Directory of Freight Forwarding Services para.3), it will be easier to handle the negotiations. It is also important that the company offers all possible means for the clients to contact it: “Phone: 877-287-0804 Fax: 866-409-5736, Email: [email protected], Website. (Directory of Freight Forwarding Services para.3). However, the big deciding point for choosing the given company is the fact that they offer great discounts: “Global Forwarding company’s mission is to help shippers get incredible discounts for all their shipping needs” (Directory of Freight Forwarding Services para.3).
The above-mentioned plan proves that with a well-thought-out promotion company and the right marketing strategy, the given company can become well recognized among the target states. Once a company gets a decent representation, it can be expected that its intrinsic value will be recognized and that more clientele will be attracted to the service (China Shipping Company).
Works Cited
Automotive Components Market, n. d. Web.
China Shipping Company, n. d. Web.
Deloitte. Customs & Global Trade Peeling Back the Complexities Around Global Export Controls, n. d. Web.
Directory of Freight Forwarding Services, n. d. Web.
Wilder International Logistics Co., Ltd. n. d. Wilder. Web.
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