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Introduction
Creating an environment, in which every single staff member feels important and is capable of making decisions regarding the company-related processes is essential to the overall rate of staff satisfaction as well as the improvement of communication and cooperation among the employees (Matsielle, 2012). Therefore, the principles of responsibilities distribution displayed in the case study can be deemed as rather reasonable. However, the specified approach also requires that the company should consider the change in its leadership design so that it could meet the requirements of the global economy and become competitive in the designated area.
Main Body
The approach used by W. L. Gore can be deemed as rather reasonable in the instances that require the empowerment of the staff and the enhancement of their motivation, thus, increasing their productivity and creative thinking. Hence, it will be reasonable to assume that the method chosen by W. L. Gore can be used in the setting of a company, which is planning to expand by investing in its staff and their further professional growth.
Indeed, a closer look at the HRM strategy design implemented by W. L. Gore will reveal that the promotion of the approach focused on the needs of the key stakeholders, including the analysis of staff satisfaction rates, is essential to the development of the organizations, which are willing to expand through the reinforcement of their employees’ performance and the creation of stronger ties among its members (Hill & Jones, 2012).
It should be noted, though, that investing in the staff and its training along with the promotion of an increase in staff satisfaction rates is not the ultimate solution to the problems, which the company may be facing in the environment of the global economy. Particularly, the company could focus on other types of resources, such as the financial ones, which it may retrieve once cutting costs for some of the most expensive processes that occur in its setting.
For instance, the leaders of the firm could view reducing the costs taken for some of the logistics processes as a reasonable step to take. Indeed, the recent change of the firm’s brand product and the promotion of a new one, i.e., the dental floss that may reinvent the entire industry, are bound to have a tremendous effect on entrepreneurship in general and its sales rates along with its efficacy in particularly (Picard, 2014).
Therefore, there are strong reasons for focusing on the promotion strategy, thus, funding the latter substantively. The incorporation of a number of marketing and branding tools must be considered a necessity; specifically, the integration of the corporate branding principle should be seen as the primary objective, since the designated tool will help create a very distinctive and memorable branding pattern, therefore, contributing to attracting as many customers as possible and increasing the organization’s sales.
Speaking of the branding process, one must admit that the firm should consider the improvement of its relationship with its customers, thus, paying attention to the improvement of the customer satisfaction rates along with investing in establishing better communication with its staff. For example, the adoption of a new and improved tool for promoting the brand product to the target audience could be viewed as an option. To be more specific, the firm should consider the incorporation of the latest information technology advances into its set of advertising tools. Particularly, social networks such as Facebook and Instagram can be considered a rather solid platform for entrepreneurship to expand its target audience o by appealing to the target denizens of all age groups (Anttiroiko, 2014).
The above-mentioned ambitions, however, will require meeting a variety of challenges; first and most obvious, the way, in which the new brand image is going to appeal to the target denizens of the population, should be identified. In addition, the firm must set the stage for the further expansion into the global market and the possibility of a merger or, at the very least, a partnership with another enterprise, which will help it become easily recognizable and distinctively unique (O’Guinn, Allen, & Semenik, 2014).
The managers, however, should not leave the concept of staff satisfaction out of the field, either. Although the stress, which is currently put on it, may seem somewhat excessive, underrepresenting it will also lead to drastic results. By investing in its staff and their further development, the company will make sure that it will retain its quality standards despite the competitive environment (Hartman & Werhane, 2013).
Conclusion
Becoming a member of the global economy is a challenging task, which is fraught with facing numerous obstacles; however, when setting the priorities straight and focusing on distributing its resources reasonably, the company in question may become successful in its niche. Although the approach adopted by the organization at present creates a very solid foundation for building corporate competitiveness and enhancing staff loyalty among its employees. Nevertheless, by incorporating other elements into its resources disposal strategy, the firm is likely to come up with a more sustainable approach towards the use of its assets.
Reference List
Anttiroiko, A.-V. (2014). The political economy of city branding. New York City, New York: Routledge.
Hartman, L. P., & Werhane, P. H. (2013). The global corporation: Sustainable, effective and ethical practices, a case book. New York City, New York: Routledge.
Hill, C., & Jones, G. (2012). Strategic management: An integrated approach. Stamford, Connecticut: Cengage Learning.
Matsielle, M. (2012). Knowledge management as a competitive edge in a global economy. Bloomington, Indiana: Xlibris Corporation.
O’Guinn, T., Allen, C., & Semenik,R. (2014). Advertising and integrated brand promotion. Stamford, Connecticut: Cengage Learning.
Picard, R. G. (2014). Media product portfolios: Issues in management of multiple products and services. New York City, New York: Routledge.
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