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Introduction
Saudi Telecommunications Company is a leading provider of mobile nd the Internet services in Saudi Arabia. This company was founded in 1998 years and since that time it creates a strong brand image on the market. The company has a core competence that is the basis for increased variety in shape of product diversification. The core competences are based on unique customer services which are difficult to imitate by competitors. Saudi Telecom Company proposes its clients prepaid plans and monthly subscription, WAP, Residential Fixed Line services, broadband Internet and 3.5 G services. The process of building core competences includes how the company is built up in the perspective of a technical and structural logic, which is closely related to both the way the company is viewed by others and how it views others. The development of an identity is the result of molding several of these factors together. In most cases this is not done completely unconsciously. Unique services and wide variety of products attract millions of customers. Today, Saudi Telecom Company has about 17 million customers. For a producing business unit, this kind of variation where customers relate to the products certainly creates concern for its competitors. First of all, it can be difficult for competitors to know how different customers, who appear rather similar, view the products and how these views are related to certain issues. In addition, it can be difficult to address such variations, which can include both attitudinal and technical dimensions. Naturally, this is not an ideal situation for a business unit that strives for general or standardized solutions to production problems (Saudi Telecommunications Company, 2008).
Unique Resources and Capabilities
Saudi Telecom Company builds a reputation through quality and value. Saudi Telecom Company has been a pillar of consistency year after year, as its services earn Intelligence. As such, when faced with making a buying decision, customers are more comfortable when a company or product has been personally recommended to us. So it goes with loyal customers. Saudi Telecom Company has built a reputation through loyal customers because those loyal customers have experienced the quality and value of the telecommunication services. And they’ve experienced being treated right—before, during, and after their purchase. So, naturally, those thrilled customers have no qualms about telling others (Kotler and Armstrong, p. 44). The core competencies all part of the Saudi Telecom Company process that was designed to change the way telecommunication solutions are sold. Saudi Telecom Company recognizes the significance of each contact with a customer or potential customer. Focusing on the customer is what sets Saudi Telecom Company apart from the competition, and focusing on basic customer contact skills is part of the key to success. Saudi Telecom Company recognizes how challenging it can be to consistently interact with customers in a unqiue way, particularly in the hectic, high-paced environment of a retail facility. That’s one reason why they offer retail facility team members a course on customer contact skills. The primary focus of the course is to ensure that retail members understand the critical role they play as individuals toward creating customer enthusiasm. To be economically viable any new solution has to be formulated with interaction from both providing and using units (Kotler and Armstrong, p. 44).
Conclusion
In sum, Saudi Telecom Company’s core competences are based on unique product offering and unique solutions proposed to customers. The products provide customer benefits and are difficult to imitate by competitors. Customers with different identities and bases in different contexts, will probably try to move in totally. For a product to be acceptable to both the producer and the customer, new solutions have to build on the main part of the existing resources.
Works Cited
- Kotler, Ph., Armstrong, G. Principles of Marketing. Prentice Hall; 11th edition, 2005.
- Saudi Telecommunications Company Home Page. 2008.
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