Best Buy, Diversity Action Plan

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Table of Contents

Expressing the goal
Benefit to the organization
Actions needed to meet the goal and responsibility of each action plan
References

Expressing the goal

The main aim of a modern business is to manage diversity. Those that do not bring in diversity in their respective organizations and manage it to for the organization to have competitive advantage will have to suffer economic and social consequences.

A workplace culture that encourages low morale, employee turnover, harassment, discrimination, absenteeism encourages inefficiency and low productivity in a business. When certain employees in the workplace are segregated by their colleagues or the leadership because of their ethnicity there is always a resultant underperformance of the organization.

Benefit to the organization

Diversity is appreciating and promoting differences that exists between different groups of people for instance, the manager can promote diversity in the organization by doing and encouraging certain things in the organization, while inclusion is about empowering the employees in an organization and leveraging diversity in the workforce by enabling individuals to contribute to their fullest potential through development, retention, and pluralistic work process (Elizabeth, 2004).

It is important for a company to have a mixture of employees from different background and groups within their customer bas. This will enable the company to understand the customer’s needs so that they are in a good position to understand them better. For example a Best buyer Inc needs to employ people from different races, different ages, the disable and others, this will make the organization realize their sales and profits because customers normally like to identify themselves with premises where they see their identity since they have a notion that their issues and needs will be met fully by this people since they are in a better position to understand their feelings, their likes and dislikes than others employees who have no identity with that particular customer.

For example a black customer will prefer and feel very good if he or she is served by a black employee in the company because there is a feeling of understanding between them. This idea will make him to continue company to make a purchase at the company and influencing other customers about the experience he or she is feeling when being served by this employees. His influence will make other customers to associate themselves with the organization hence creating a market base.

In order to maximize diversity, the managers of Best buy should be able to create the facilitating conditions throughout the organization to enable employees’ full engagement and optimum contribution to the mission to achieve maximum organizational effectiveness and performance outcomes. For example there should be achievement rewards, promotions on excellent performance, tokens, and salary increase to motivate them more, team building events to cement the employee’s relationships. This can also be achieved when internal and external barriers within the organization are dismantling to encourage full participation of all employees in all level of the organization (Elizabeth, 2004).

Another benefit of diversity is clearly seen when a product is designing a new product or launching a new product in the market. It does not matter in which area of diversity a company is interested in but it is very important since diversity can help Best buy to design and deliver products in ways that appeal to diverse customer segments. This will make the organization to fulfill Jill, busy mother who is the primary shopper for electronics in the household; or Barry, an affluent professional where the best of everything is required.

This practice will make customers to get accustomed to the organization thus widening the customer base and offering them good service. Diversity also yields a diversity of ideas, which is the backbone of the creation of the best strategies in the marketing of a particular product among the very many customer bases that a business can get access to. Frito (91986), Smart customer packed goods companies in particular are involved and supportive of diversity if they want to be successful, because it is the right thing to do.

Another way for in which Best buy will substantially benefit from good management of diversity is by getting acclimatizing to the unexploited markets by having work force which comes from different ethnicity which can be used to the advantage by harnessing the potentiality which this advantage can bring to the organization, since people who do businesses with buyers who are familiar to them find a welcoming advantage. For example the management can decide to include Asians manager or black managers at the board of directors, this reflects their recognition of the diversity within them and it will boast their image on the international market. Diversity varies in many ways for example diversity in employee’s talent and how they think strategically which will lead to better marketing decisions and successful targeting of the right customers.

Actions needed to meet the goal and responsibility of each action plan

Communicating with employees

The method to be employed by management for passing information and communication within the company varies widely from one organization to another depending on the number of employees and locations. Informing employees of the diversity efforts that the business is undertaking to enhance productivity and growth is a necessary step to keep them aware and make them contribute to this course of the organization (Betsy, 2003).

Allocating financial resources

There is usually a cost for implementing diversity within the organization and the management should be ready to count for them. The management of Best Buy will formulate a precise budget which seeks to bring on board different people from different ethnicity and enhance good relationship from each other in order to make maximum benefit from them.

Establishing a diversity task force

The management should be able to come up with a small group of individuals who are diversity cautious to try and promote diversity within the work force, there work should be specific and time bond The diversity council is an integral business partner in the development, implementation, monitoring, and review of the action plan. Establishing a diversity task force is an opportunity to directly involve employees who often are the company’s diversity sore eye.

References

Walter, P. and Baker, P., (2005). Dissent on intelligence is critical. Washington post journal.

Betsy L. H. (2002). Use of marketing communications: to leverage program awareness and participation. BLH publishers.

Elizabeth K. M. (2004). Management of diversity for organization’s success. NY: McGraw- Hill publishers.

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