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Micro Automation and e-Home Automation International Companies and their successful innovations
Micro Automation Company relies on information gathered from its consumers to improve its internal processes. This approach helps the company to generate more knowledge because its managers and workers share ideas on how they can develop products that satisfy consumers’ needs and expectations in the market. Professionals in the firm’s R&D department liaise with other arms of the organization to find out specific products that need to be improved to strengthen the firm’s performance in the industry (Small and Medium Enterprises in Dubai 13). Innovative practices in the firm have encouraged all employees to be more responsive to customer feedback and complaints to improve their overall experiences whenever they use its products. Besides, the firm has strong linkages with institutions of higher learning and this enables it to recruit young and talented employees who are willing to learn. Consequently, this has enabled the firm to integrate its internal and external processes which have given it a higher competitive edge in the industry.
The e-Home Automation International Company uses innovative systems to provide viable solutions to its customers and this has helped the firm to strengthen its performance in the market. As a result, the firm’s technical team can address issues that relate to product compatibility which affects how consumers use its appliances. These innovative practices have improved the level of customer satisfaction in the firm’s products thereby giving it a higher competitive advantage in the market (Small and Medium Enterprises in Dubai 19). As a result, this has enabled the firm to improve consumer attitudes towards its brands in the market. Since different innovative features are combined in a single package, the firm sells higher volumes of its products because customers prefer products that serve multiple purposes.
Home Centre Company and its innovative initiatives
The Home Centre chain of furniture stores is known for its innovative supply chain processes which have helped the firm to attain positive returns in its operations. The firm only sells high-quality products that satisfy the expectations of its customers. More importantly, the firm encourages its customers to use the internet to select and pay for different furniture products that they want to purchase. The firm has integrated other additional services and offers free transportation to customers that purchase large volumes of products for their home or office needs (Rahman). The firm’s showroom and online catalogs are visually appealing and they able to sustain customers’ interest in products being sold for long periods.
The company which is a subsidiary of Landmark Group has more than forty stores in different countries in the Middle East and North Africa. The firm has a strong brand that attracts consumers from different places because they appreciate the superior quality products the firm sells in the market. As a result, they enjoy the time they spend in the firm’s stores because they can explore different sections that display different items to find out specific items that suit their consumption patterns. Also, the firm’s loyalty program has a lot of members who are given credit cards and other incentives (Rahman). This has allowed the firm to develop high-quality relationships with its customers in the industry because it understands them better. As a result, the Home Centre chain has achieved a higher level of brand recognition which has helped it to register high profits from its operations in UAE and other parts of the Middle East.
Works Cited
“The State of Small and Medium Enterprises in Dubai.” Dubai SME Case Studies Report 2014: 1-51. Print.
Rahman, Saifur. “Two UAE Companies Named Among World’s Fastest Growing Retailers.“ Gulf News. Gulf News. 2013. Web.
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