Marketing. “Eating Fresh in America” by Lundgren

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Table of Contents

Introduction
Claims of the author
Strengths and weaknesses
Conclusion

Introduction

In her writing “Eating Fresh in America: Subway Restaurant’s Nutritional Rhetoric” Jessica Lundgren describes advertising strategies and persuasive methods used by fast-food restaurants to misguide people into buying unhealthy food. She presents an example of a Subway chain of restaurants as one of the most successful companies on the market. The purpose of this paper is to analyze the examples that Lundgren uses in her paper and discuss the strengths and weaknesses of her claims.

Claims of the author

Before she analyzes Subway’s nutritional rhetoric, Jessica Lundgren gives a profound overview of the subject. With the support of examples, documented facts, and statistics, she writes about the influence of fast-food restaurants on Americans and links the obesity crisis with the profusion of fast-food advertisements.

After that, Lundgren tells about the type of research she has made and the content of the parts. The analysis of nutritional rhetoric comprises five parts. Every part covers a distinct approach used by Subway to attract potential customers. At the end of her analysis, the author presents a conclusion in which she summarizes the described advertising approaches of fast-food restaurants and talks about the need for further researches on the subject.

Strengths and weaknesses

The writing of Jessica Lundgren presents a profound analysis of fast-food commercials and marketing technologies. The author makes use of many sources and statistics in the preface to the analysis supporting the credibility of her work. The logical structure of the paper and vivid examples of advertisements also make for interesting and informative research.

In comparison to the preface, the analysis often lacks credible sources and statistics. Lundgren writes about her interpretations of advertisements and marketing techniques without mentioning any authors who share her vision. Some of her deductions seem logical, and a reader can trace the development of the presented opinions. In other cases, the author shares her impression without much explanation.

Writing about the visual rhetoric Lindgren links the white backgrounds of the advertisements to the whiteness of hospitals. It is difficult to agree that fast-food companies will compare their food with the meals at medical facilities. It seems more logical to suppose that white backgrounds create good contrast to the colorful food on them. White color makes products look bigger. Moreover, white backgrounds might show that the restaurant does not hide anything from its guests. Everything is on display.

Another limitation of Jessica Lundgren’s research is the lack of originality. Her work is heavily based on sources, statistics, and personal attitudes, but she presents nothing more than what can be deducted by common logic. The author repeats several times that people can be misled by the advertisements and marketing techniques but does not present her solutions to the arising issues. A research paper about such popular themes as fast food and its marketing should include definite strategies to help people in need.

Conclusion

The writing “Eating Fresh in America: Subway Restaurant’s Nutritional Rhetoric” by Jessica Lundgren presents a broad analysis of advertisements and marketing techniques used by fast-food restaurants to mislead people into buying their products. The paper is supported by an array of credible sources and statistics, but it lacks originality. The author uses vivid examples to create interesting and engaging research, but she often presents her opinion without proper explanation of her deductions. Nevertheless, the work is worth reading as a good example of a research paper.

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Marketing. “Eating Fresh in America” by Lundgren

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