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Every firm that sells goods or services needs its sales plan. It is a document that allows forecasting a company’s sales and the amount of work for each employee for a specified period. It is quite important to avoid mistakes in the formation of the sales department, set realistic goals, and follow several other principles without which any firm or company can not work successfully. It is possible to see an approximate scheme for building a business strategy and give the example of the plan for selling computer equipment and opening a store with these goods. Such projects are profitable in today’s market in case they are thought out carefully.
Goals and Targets of the Sales Plan
The purpose of this plan is to solve several tasks. The first aim is to create a cost-effective and profitable computer equipment store. Another goal is to get high profits from sales. One more task is to satisfy consumer demands of this sector of the information technology market. Besides, it is planned to realize the work of the store both online and offline. The enterprise should consist of a large warehouse, a trading hall, where the running range is presented, and a site whose information is duplicated in the terminal inside the store. One of the primary goals of the sales plan is to achieve a full payback in two years after the opening of the trade point.
Sales Strategies and Tactics
It is necessary to perform some procedures for the sales plan to be implemented. First of all, it is important to rent a room with an area of at least 150 m², as well as carry out repairs in this place. Then it is planned to buy a domain, hosting and develop a site where all the products sold in the store will be presented. Further, it is necessary to purchase special equipment and furniture (racks, shelves, computers, computer parts, etc.). Also, it is worth remembering about the selection and hiring of personnel (administrators, consultants, cashiers, accountants, etc.), including technical. Another important stage of preparation for selling the goods is to launch an effective advertising campaign.
By the analysis of the current market, it can be assumed that it is better to orient the sales both to non-professional users who buy ready-made equipment and experienced people who are ready to purchase separate components. The tactic that the store will follow is aimed at hiring qualified staff. Misrepresentation of the goods or the properties of any product to a buyer, which usually happens due to the incompetence of employees, is an anti-advertising that can not be corrected by positive information on the store’s website. Therefore, the demonstration of the characteristics of particular components and the clarification of all the questions of interest will be carried out only by qualified employees who have a sufficient level of training and have passed a fixed period of probation.
Planned Costs and a Payback Calendar
The expected costs of the sale of computers and technological equipment depend not only on the volume of purchased products but also on other factors. These expenses include the cost of renting a room, and the cost of creating a site, and advertising, as well as other charges. Thus, if we take the average indices and calculate all the expenses, specific parameters should be mentioned. It is the area of the room of 150 m² with a total number of employees of 19-20 people (sellers, cashiers, delivery service, accountant, etc.).
The expenses are the following: rent and public service – $800,000; repairs – $200,000; salaries – $3,500,000; site and advertising – $200,000; other expenses – $150,000; unexpected expenses – $100,000. An approximate cost plan can be presented in the form of a diagram, which reflects the main sources of expenses.
Thus, the highest costs are in the form of salaries, and the lowest are unexpected expenses. The total amount of money that is planned to spend on the implementation of the sales plan is $4,800,000. According to this scheme, all the investments will be paid off by the end of the first year if the expected number of buyers can be attracted at once. These terms are even faster than If the advertising campaign is not very successful, it will take more time to return the money invested in the project and start making profits.
To summarize all the data, it is possible to say that such a sales plan for computer equipment and a store selling these goods may be profitable if thought out properly. Investing money in this sphere looks quite reasonable, and the audience can be experienced buyers who know all the peculiarities of these goods well, as well as non-professional computer users. Particular attention to the selection of qualified personnel will attract more customers and provide a higher level of sales, so one of the fortunate conditions here is a high-quality personnel policy. The high level of wages will motivate employees to work more efficiently. An expected profit can start to come soon enough if a marketing scheme is carried out correctly, and all the participants of the project fulfill their duties conscientiously.
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