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Mission Statement
Sunday best as a limited liability corporation is a clothing and apparel business with sufficient number of stores around the country. The company seeks out to sell trendy as well as glamorous clothing and apparel. The clothing line includes casual wear, headgear, sports clothes, sophisticated maxis, bridal gowns, leather suits and jackets. Sunday best promises to provide 100% quality that qualifies the standard of our customers. The company seeks to sell the product worldwide so that the company is especially renowned due to its signature of quality products that are easy to reach for the customers. The sophisticated, casual, glamorous and formal wear is designed for the best fit and quality. Sunday’s best clothing line is marketed as Sunday’s best pink and Sunday’s best blue. Sunday best design clothes for people from all the walks of life.
The company commits a portion of the company’s revenue for the purpose of helping and aiding programs that enable and transforms the poor lives of less fortunate people (Singleton, 1997). Sunday best perceives the need to help children and poor people by abolishing children’s forced activities that include rag-picking, scavenging, economic activities in the streets, criminal activities, sexual abuse, prostitution etc. Sunday best is committed to aiding the programs through the use of revenue earned by the sales of the product line.
The company seeks to fulfill the responsibility of providing best to men, women and children who buy Sunday best. The company promotes the spirit of sharing and caring where people can work together for the betterment of the society. Sunday best contributes in the economic strength of the society and protection of the environment.
Product
The product lines have been marketed under two name tags:
- Sunday best Pink: This includes a vibrant range of women’s apparel such as maxi, wedding gowns, swimsuits, dress shirts, sportswear, khakis trousers and celebrity picked skirts and t-shirts. The product line also includes the accessories for the causal wear. The company specialized in prêt collection making it easier for the customers to get all sorts of clothes under one roof.
- Sunday Best Blue: This includes clothes specially designed for male gender. The product line includes casual wear based on celebrity picks t-shirts and jeans, headgear and sportswear. The Sunday best blue is greatly dependent on the jackets and formal office wear.
Our product range is greatly dependent upon the weather as different colors and material are made use of. The prices are as high as the quality. The premium use of original leather and other cloth materials are used for all the products (Pearce & Robinson, 2006).
Primary Market
The primary market for Sunday’s best clothing products can be reached on the basis of dividing the contemporary collection and prêt line for high fashion and glamour market. The market for Sunday best would be the market of high street consumers and departmental stores which are the first priority of consumers when they are shopping.
The product line is especially designed for the male and female officials who have to keep up with latest trends who can pick Sunday best picks on affordable prices. There are prêt collections as well for the purpose of formal dinners for the officials.
Principle Technology
The company trusts and safeguards the complete process of designing clothes and apparels. The machinery that is used for the purpose is Japanese machinery. The high-tech machinery that the company uses is automated clothing hanging production system and Servo Cutter Esca etc.
Reference
Pearce, J., & Robinson, R. (2006). Strategic Management: Formulation, Implementation and Control. New York: McGraw-Hill.
Singleton, J. (1997). The World Textile Industry. New York : Routledge.
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