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Introduction
The cell phone industry is growing very fast hence one need to have a better strategy if he or she is to catch up with the current market trends. It should be noted that growth of the cell phone industry is a global a fare hence to compete with the growing demand one should always follow customer satisfaction on the use of cell phones and cell phone accessories(Meehan, 2007).
The growth of the industry will sometime level hence it will be difficult for many in the same business to catch up with the trend. This is why one as an entrepreneur in the prepaid cell phone industry will have to develop some strategies to cope up with the pressure including satisfying the ever growing population that is using the cell phone and cell phone accessories. One strategy for one to cope up with the competition from other competitors is proper timing and planning. Time to start the business is very important because not all time is good for a business, hence one should find out at what time, season or period of the day are people likely to use the product he is introducing in the market for example most people are likely to use their prepaid cell phones while at work so the entrepreneur will provide a cell phone with a high talk time.
Location that one has to start his venture is very important because it is the location that will provide the entrepreneur with customers of the product in question. Location for one’s business changes from time to time because once a certain consumer base is satisfied with the product the profit will tend to reduce thus one will switch to other markets to increase the sales and win other customers before his competitors reach that market (Kharif, 2008).This will always be achieved through thorough research of the global market to ascertain where there is product deficiency and the customer sample space in relation to the available product.
To hire the best people or staff and listening to them is one of the best strategies that the best entrepreneur will ever do because this are the entrepreneur eyes and mouth in the available market. The best staff will always provide the administration with information about the market trend and how to cope up with the growing customer demand. Whenever the best and very qualified staff is chosen and listened to, they feel a sense of appreciation hence will do their best to make it in their career which will put the organization at the top of other companies in the same cell phone industry.
Because it is about prepaid cell phones, increasing cell phone features like internet, frequent advertisement of the prepaid cell phone and sales promotion will have to be done in places with cell phone network depending on network providers range whereby the entrepreneur will have to win the hearts of customers from time to time by providing sale offers to beat the other competitors (Deresky, 2003). By providing a little talk time to new buyers who are buying the cell phone for the first time will do some magic because many buyers will always want to experience the first touch-first use feeling.
Conclusion
Mainstream carriers and manufacturers need to wholly adapt strategies to the changing market and strive for lower prices, agility and product innovation because it is hard to fight it legally, truly at the end of the day it is only competition.
References
Deresky, H. (2003). International phone Management: Managing Across Borders and Cultures, Princeton, Pearson Education press.
Kharif, O. (2008). Gray Market Threatens Cell-Phone Industry in the changing world, New York, NY.
Meehan, F. (2007). Constituent communication behavior is changing. Web.
Do you need this or any other assignment done for you from scratch?
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