Decision Making in CanGo

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Table of Contents

Introduction
Company Overview
SWOT
Recommendations
Conclusion
Reference

Introduction

Decision making process is one of the most crucial components of the business strategy for any company. Considering the fact, that CanGo is experiencing essential difficulties with the problem solving processes, it should be stated that these difficulties are closely associated with the improperly implemented decision making strategy, and the CEO is not able to come to a single decision on the matters of entering the market of on-line gaming. As the company has already entered this market, the issues of effectiveness and competency are discussed. The aim of this paper is to analyze the decision making process of the company, and consider the necessary recommendations, aimed at improving it.

Company Overview

The key problem, which the CanGo Company faces, is the entrance of the market of online gaming. Originally, the company has already entered this market, nevertheless, there is strong necessity to mention that CanGo is a beginner, an the competition is rather stiff, which makes the risk of entering this market essential. The fact is that, considering the case study and the shown discussion of the CEO board on this matter, it should be stated that the main problem is not in the entering the market of online gaming in general, but the problem is in the weakness of the decision making strategy. Originally, the chief management team is not able to come to a single decision. While everyone realizes the perspectives and potentials of the online gaming market, nevertheless, they can not reach the common decision on the matters of development strategy. Thus, while video gaming sector of the CanGo Company is developed extensively, the online gaming requires strict development strategy, and the team, which will be responsible for it. (Eddleston, Otondo and Kellermanns, 2008)

SWOT

Positive

Negative

Internal

Strength

The CEO board clearly realizes the necessity and potential benefits of entering the online gaming market
CanGo has enough competitive potential for coping with the difficulties, caused by stiff competition
The decision making strategy is properly implemented

Weakness

The decision making process is not properly arranged, as every member of the CEO team insists on his own opinion
The company does not have enough resources for defining the key problems and challenges
Inability to focus on the problem solving process

External

Opportunity

The online gaming market is developing extensively

Threat

The tempos of marketing development are so rapid that the CanGo Company is endangered to fail successful development of the online gaming sector

Considering the aspects, provided in the SWOT analysis, it should be stated that the key problem of the CanGo Company is associated with the difficulties and drawbacks of the decision making process in general. Originally, this process requires tight cooperation of the CEO team members, and, in spite of the friendly relations within the company, the key executives do not trust each other, and prefer relying on their own opinions. Thus, it should be emphasized that the key values of the decision making are neglected, consequently, the CEO will not be able to come to a single decision and resolve the existing problem of entering the market of online gaming. (Kim, Kols, Martin at.al. 2005)

Recommendations

As the key problem is covered in the decision making process, the recommendations will touch upon the universal strategy of decision making. It involves eight steps, required for taking the necessary decision.

Step 1: Problem Definition. It should be based on the key challenges of the online gaming market. What should be done for the successful entrance and developing of this sector (Pfiffner, 2005)
Step 2: Decision Criteria. This may be either market share, or the amount of consumers, involved in the sphere of online gaming.
Step 3: Weights to the Criteria. Here, the CEO board should define what is the minimal market share and the amount of consumers, for the sector could develop without additional investments and losses by other gaming sectors
Step 4: Develop the Alternatives. The alternatives may entail the other product. Thus, some of the video gaming projects may be adapted for the online gaming market.
Step 5: Evaluate the Alternatives. The evaluation of the alternatives will be based on the comparison with similar projects developed by the competitors and by implementing the adapted projects.
Step 6: Select an Alternative. After the evaluation of the alternatives, the most perspective project should be implemented and launched.
Step 7: Implement Your Choice. The implementation may be performed in accordance with the penetration strategy, or with the assistance of the extensive advertisement campaign.
Step 8: Evaluate Your Selection. The proper evaluation of the implemented project will be possible after some time of the implementation moment. (Linhorst, Eckert, and Hamilton, 2005)

Conclusion

Originally, the decision making process is not a simple aspect of the gaming industry maintenance. The fact is that, the CanGo Company needs to consider the decision-making strategy for the successful performance, otherwise, the highly potential effort of entering the market of online gaming may fail. The eight steps, offered in the recommendation part of the paper are aimed at improving the decision making, and provide some tips on entering the market.

Reference

Eddleston, K. A., Otondo, R. F., & Kellermanns, F. W. (2008). Conflict, Participative Decision-Making, and Generational Ownership Dispersion: A Multilevel Analysis. Journal of Small Business Management, 46(3), 456

Kim, Y. M., Kols, A., Martin, A., Silva, D., Rinehart, W., Prammawat, S., et al. (2005). Promoting Informed Choice: Evaluating a Decision-Making Tool for Family Planning Clients and Providers in Mexico. International Perspectives on Sexual and Reproductive Health, 31(4), 162

Linhorst, D. M., Eckert, A., & Hamilton, G. (2005). Promoting Participation in Organizational Decision Making by Clients with Severe Mental Illness. Social Work, 50(1), 21

Pfiffner, J. P. (2005). Presidential Decision Making: Rationality, Advisory Systems, and Personality. Presidential Studies Quarterly, 35(2), 217

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Decision Making in CanGo

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