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Introduction
Entrepreneurship has a very significant role in the global economy. Entrepreneurs not only create wealth for themselves but also contribute highly to communities. Entrepreneurship enables essential goods and services to be availed, helps in the utilization of resources, and also creates employment opportunities for many people. Entrepreneurship is highly associated with creativity and innovation (Binks & Lumsdaine, 2006, p. 21).
Entrepreneurs are said to be individuals who able to observe people’s needs and be able to come with solutions. They can creatively come up with new goods and services or innovatively come up with new usage of existing goods and services. Creative and innovative entrepreneurship has an important role in the growth of the global economy. The paper seeks to explore the role of creativity and innovation in business. Melbourne Coffee Review is chosen as a case study.
Choice of Melbourne Coffee Review
Melbourne Coffee Review (MCR) is chosen for its innovativeness and creativity in Coffee hospitality and coffee industries. MCR’s main business is to guide coffee lovers to find cafes where they can enjoy good coffee (Melbournecoffeereview.com, 2010, par 3).
It reviews coffee shops and cafes and enables consumers to have an easy time when making a decision when purchasing coffee choosing a café. Melbourne Coffee Review started as a hobby but later developed into a business. Today MCR has developed to be an important player in the coffee and hospitality industries not only in Australia but also in other parts of the world. Innovation and creativity have been the main drive to MCR. Recently the company has come up MCR iPhone in addition to its other innovations. The company’s 100 finest cafes play important role in coffee lovers’ choice of a café.
Rationale
Entrepreneurship has played important role in development in the world (Binks & Lumsdaine, 2006, p. 17). Contributions of entrepreneurship in development have been studied widely. Many scholars have also tried to describe and explain the characteristics of entrepreneurship. One of the common characteristics that appear in many texts is that of entrepreneurs as innovative and creative individuals. Despite many texts describing entrepreneurs as innovative and creative individuals, there are few research studies on the contribution of innovation and creativity to the growth and success of entrepreneurial enterprises. The research study will seek to bridge the gap by looking at how innovation and creativity have contributed to MCR success.
Aim and Objectives
The research study will aim to understand the role of innovation and creativity in entrepreneurship. The main objective will be subdivided into the following specific objective:
- To review innovation and creativity at Melbourne Coffee Review
- To understand the contribution of innovation and creativity at Melbourne Coffee Review
- To make recommendations concerning innovation and creativity in entrepreneurship
Methodology
Various research methods will be used to achieve the listed specific objectives. A review of the literature will be conducted. This will enable the background of Melbourne Coffee Review and innovation in the company to be understood. The literature review will target all available materials but especially internet sources.
Structured questionnaires will be used for data collection. Two types of questionnaires, one targeting Melbourne employees and the other targeting consumers, will be used. Participants will be chosen using a systematic method. Questionnaires will be availed by electronic mail, mail, and physical delivery. After being filled the questionnaires will be returned and be analyzed using quantitative methods.
Reference List
Melbournecoffeereview. 2010. “About Melbourne Coffee Review”. Web.
Binks, M. & Lumsdaine, E. 2006. “Entrepreneurship from Creativity to Innovation: Effective Thinking Skills for a Changing World”. Manchester City: Trafford Publishing.
Do you need this or any other assignment done for you from scratch?
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You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
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NB: All your data is kept safe from the public.